Full-Stack Digital Marketing Executive

Location: Bangalore - Onsite

Experience: 1-3 years (or exceptional freshers welcome)

Type: Full-time

Where Marketing Meets Psychology, Systems & AI

At Initance, we are not a typical digital marketing agency.

We build psychology-driven growth systems that connect:
- Content
- Paid media
- Search
- Analytics
- Conversion pipelines

We don’t optimize for clicks.

We optimize for decisions, behaviour, and measurable outcomes.

Every engagement follows our core model:
Research → Strategy → Execution → Measurement → Optimization
------------------------------------------------------------------
- What Makes This Role Different
- Work directly with the founder and core team
- Get exposure to end-to-end marketing systems, not just channels
- Understand how marketing connects to leads, pipeline, and revenue
- Work across multiple clients and industries
- Learn how up-to-date marketing is evolving toward: AI-assisted execution, AEO (Answer Engine Optimization) and Full-funnel and behavioural thinking

After 1 year, you’ll be eligible for ESOPs,



aligning your growth with the company’s trajectory.

This is not a task-based role. This is a thinking + execution role.
------------------------------------------------------------------
- What You’ll Do

Build & Execute Full-Funnel Marketing

Plan and execute campaigns across:
- Paid ads (Meta, Google, LinkedIn)
- SEO and content

Contribute to:
- Lead generation strategies
- Funnel design (awareness → conversion → retention)

Work Across Multiple Client Accounts
- Manage and execute campaigns for multiple clients
- Communicate performance, insights, and recommendations

Content + Performance Integration

Work with design/content teams to:
- Build campaign creatives
- Align messaging with audience psychology

Ensure content is not just creative but drives action

Conversion & Funnel Optimization

Understand:
- Why users convert (or don’t)
- Where drop-offs happen in the funnel

Contribute to:

📌 Full-Stack Digital Marketing Executive (Bengaluru)
🏢 Initance
📍 Bengaluru