Role Overview:
The Sales Officer is responsible for achieving sales targets, promoting aqua or beverage products, maintaining customer relationships, developing and supporting market expansion in the assigned area.

1.Sales & Revenue Growth-
- Achieve daily, weekly, monthly and annual sales targets for assigned territory.
- Identify and develop new customers and business opportunities.
- Assist in implementing promotional campaigns and product launches.

2. Customer & Dealer Management-
- Maintain strong relationships with distributors, retailers, and key accounts.
- Ensure timely deliveries, stock availability, and merchandising at retail points.
- Address customer queries and resolve complaints promptly.

3. Market Development-
- Conduct market surveys to track competitor products, pricing, and promotions.
- Collect feedback from customers to improve sales strategies.
- Support brand visibility through product displays, demos, and events.
- Ability to appoint and handle new Distributors and new retailers.

4. Reporting & Coordination-
- Maintain accurate sales records, invoices,



and daily call reports.
- Training and development of reporting sales team.
- Timely submission of MIS reports.
- Report sales performance, market trends, and competitor activities to management.
- Coordinate with logistics, marketing, and operations teams to ensure smooth execution.

5. Compliance & Process-
- Ensure adherence to company policies, pricing, and credit terms.
- Follow proper documentation and reporting standards.
- Uphold ethical sales practices at all times.

6. Market Research & Relationship Building-
- Stay updated with the latest hiring trends, salary benchmarks and industry demands.
- Attend online networking events, job fairs and industry conferences to build brand awareness and attract talent.

7.Reporting & Performance Tracking-

Key Skills & Competencies:
- Robust communication and interpersonal skills.
- Teamwork capabilities.
- Negotiation and persuasive selling

📌 Sales Officer (Varanasi)
🏢 Specular Business Services
📍 Varanasi