Fresh Platter is looking for a highly driven and commercially sharp sales leader from the fruits & vegetables / fresh-produce industry to lead and scale our sales function.

We are ideally looking for someone currently working as a Sales Manager, Senior Sales Manager or Associate Director who has strong industry relationships, understands the market deeply, and is ready to step into a larger leadership role.

This is not an industry-entry role. The candidate should already know the fresh-produce business, understand how key customers operate, and be able to hit the ground running from Day 1.

Key Responsibilities
- Build and execute Fresh Platter’s sales strategy across bananas and other fresh-produce categories.
- Grow business with modern trade, supermarket chains, quick commerce, institutional buyers and other organized customers.
- Use existing industry relationships to open doors, develop key accounts and accelerate growth.
- Build a structured sales pipeline with clear customer, volume, pricing, margin and collection targets.




- Identify and capitalize on short-term trading and arbitrage opportunities arising from changes in supply, demand, pricing, geography or seasonality.
- Balance short-term profit opportunities with long-term account, category and market development.
- Work closely with Sourcing, Operations, Quality, R&D; and Finance before launching or scaling new product categories.
- Help identify which fruits, vegetables or other produce categories deserve responsible company investment.
- Build repeatable sales processes around forecasting, pricing, customer planning, reviews, reporting and accountability.
- Lead and develop the sales team and create a professional, performance-driven sales culture.
- Scale the business across important Indian cities by developing a repeatable market-entry and account-development approach.
- Evaluate and develop export opportunities where commercially attractive.

Sales Means CollectionAt Fresh Platter, a sale is complete

📌 Sales Director (Bangalore Metropolitan Area)
🏢 Fresh Platter
📍 Bangalore Metropolitan Area