Google Ads Performance Specialist – GTM, GA4 & Lead GenerationJob Overview We are looking for a technically strong Google Ads Performance Specialist who can independently plan, launch, track, optimise and scale lead-generation campaigns. The candidate must have advanced hands-on knowledge of Google Ads, Google Tag Manager, Google Analytics 4, enhanced conversions, offline conversion tracking and CRM attribution . This is not a reporting-only role. The specialist will be responsible for generating qualified leads, reducing wasted advertising expenditure and connecting campaigns with actual sales outcomes. Key ResponsibilitiesGoogle Ads Campaign Management Plan and manage Google Search, Performance Max, Display, Demand Gen, YouTube, remarketing and call campaigns. Structure campaigns based on objectives, location, service category, customer intent and value. Conduct keyword research using Google Keyword Planner and qualified research tools. Manage broad, phrase and exact match keywords appropriately. Analyse search-term reports and continuously update negative-keyword lists.



Build brand, non-brand, competitor, location and high-intent campaigns. Write and test responsive search ads, headlines, descriptions, sitelinks, callouts and structured snippets. Configure call, lead-form, image, location and other relevant assets. Build remarketing, Customer Match and engaged-user audiences. Configure Performance Max asset groups, search themes, audience signals, URL rules, exclusions and brand controls. Prevent brand cannibalisation and irrelevant traffic across Search and Performance Max. Manage locations, presence settings, devices, schedules, demographics and exclusions. Use Manual CPC, Maximise Clicks, Maximise Conversions, Target CPA, Maximise Conversion Value and Target ROAS appropriately. Monitor impression share, auction insights, quality score, ad rank and competitive position. Control budgets, forecasts and daily pacing. Conduct campaign experiments and A/B tests.

📌 Google ads specialist (Tamil Nadu)
🏢 BUILD MY BUSINESS
📍 Tamil Nadu