DEMAND GENERATION SPECIALIST The Demand Generation Specialist will develop, maintain, and execute demand generation marketing programs that capture and nurture leads across multiple channels. These programs include building and launching email campaigns, drip campaigns, sales enablement tools, website updates, content development, target audience communications, marketing-sales process optimization, and additional marketing activities as needed. This position will work closely with other departments and teams on various initiatives. Responsibilities: Lead multi-channel marketing campaigns, including email and drip campaigns. Drive differentiated messaging through email, workflows, website and landing pages, sales tools, presentations, etc. to gain and further qualify new leads. Work closely with content marketing team to improve marketing campaigns with new content, buyer personas, and aligned social media strategies. Define target markets and segmentation criteria based on behavior,



demographic, geographic, industry characteristics; identify areas of growth. Optimize the marketing lead generation funnel and lead scoring, from awareness to intent, through inbound and account-based marketing techniques. Track and evaluate marketing KPIs for continuous improvement and data-driven results. Skills and Experience: At least 2 years of working in a marketing or communications role. Bachelor’s degree in Marketing, Communications, English, Business, or equivalent is required . Superior written and verbal skills along with attention to detail and an eye for quality Self-starter and solid finisher with a positive, can-do attitude Experience using marketing automation platforms (HubSpot experience required), CRM, graphic design tools, data visualization, and analytics tools.

📌 Marketing Demand Specialist - M Level (India)
🏢 People First Consultants
📍 India