Role & responsibilities

1. Social Media Management

- Manage Instagram, Facebook, YouTube, LinkedIn, etc.
- Create and post educational content about IVF, fertility, infertility, IUI, egg freezing, and related services.
- Plan monthly content calendars.
- Create reels, posts, stories, and awareness campaigns.
- Coordinate with doctors and embryologists for educational content.

2. Lead Generation

- Generate potential patient inquiries through digital campaigns.
- Run and monitor Google Ads and social media ads.
- Target relevant locations and audiences.
- Track cost per lead and lead quality.
- Work with the counseling/calling team to improve lead conversion.

3. Lead Management & Follow-Up Coordination

- Ensure digital leads are properly recorded in the CRM or lead management system.
- Coordinate with the calling and counseling team.




- Track lead status from inquiry to consultation and treatment.
- Identify reasons for lost or unconverted leads.

4. Campaign Planning

Plan campaigns for:

- IVF and fertility awareness
- Free or paid consultations
- Fertility check-up programs
- Seminars and awareness camps
- Special location-based campaigns

5. Performance Analysis & Reporting

Prepare regular reports on:

- Number of leads generated
- Source of leads
- Cost per lead
- Website traffic
- Social media growth and engagement
- Appointment bookings
- Lead-to-consultation conversion

Preferred candidate profile

Perks and perks

📌 Walk-in || Business Development Executive (Kolkata)
🏢 Mateshwarii Infertility Solution
📍 Kolkata