We are Licious and we are a Bengaluru based meat and seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta, our founders, foodies and friends. We pride ourselves on being India’s most successful D2C food-tech brand operating in 20 cities across the country delighting over 32 lac customers with our de-licious fresh meat and seafood!

Think you have what it takes to be the magic ingredient in the recipe that is Licious? Read on…

What makes the role meaty?

- Own and shape Licious’s brand voice and communication across every consumer touchpoint.
- Lead creative and copy strategy across brand, growth, CRM, product, social, packaging, and customer experience.
- Balance powerful brand storytelling with communication that directly drives engagement, conversion, retention, and customer lifetime value.




- Partner with senior stakeholders to translate consumer insights and business priorities into impactful campaigns.
- Build and mentor a high-performing copy and content team while setting the creative bar for the organization.

We hope that you are..

- 10+ years of experience in copywriting, brand communication, content strategy, or creative leadership.
- A strong storyteller with exceptional writing and conceptual thinking skills.
- Experienced in both brand-building and performance-driven communication.
- Deeply curious about consumers, culture, branding, and digital marketing.
- Comfortable working in a quick-paced, high-growth environment.

📌 Associate Creative Director (Bengaluru)
🏢 Licious
📍 Bengaluru