– Senior Content Executive

Department: Marketing

Experience: 3–5 Years

Location: Noida

Employment Type: Full-time

About the Role

We are looking for a Senior Content Executive to create engaging, clear, and conversion-focused content across digital channels. The role will work closely with Performance Marketing, SEO, Design, Social Media, Business, and Sales teams across EdTech, BFSI, and Healthcare verticals.

Key Responsibilities

- Plan and execute monthly content calendars aligned with marketing and business objectives.
- Create content for websites, landing pages, blogs, social media, reels/video scripts, emails, WhatsApp/CRM, paid campaigns, and marketing collateral.
- Write ad copies, headlines, hooks, CTAs, campaign messaging, and multiple copy variations for testing.
- Develop social media content including reels, carousels, static posts, stories, and educational content.
- Create SEO-friendly blogs and website content and optimise existing content for visibility and conversions.
- Research audiences, competitors, industry trends, and customer pain points to develop relevant content.
- Work with designers and other teams to provide clear content briefs and ensure timely execution.
- Review content and campaign performance and use insights to improve messaging, formats, and conversions.

Required Skills

- Excellent writing, copywriting, editing, and proofreading skills.
- Good understanding of digital marketing,



lead-generation funnels, SEO, and social media.
- Ability to create both creative and conversion-focused content.
- Strong research, communication, and stakeholder-management skills.
- Ability to manage multiple projects and deadlines in a fast-paced setting.

Preferred Qualifications

- Bachelor's/Master's degree in Marketing, Mass Communication, Journalism, English, or a related field.
- 2–4 years of experience in content writing, content marketing, digital marketing, or copywriting.
- Experience in EdTech, Healthcare, BFSI.
- Marketing Content Writer
- Content Writer
- Content Marketing
- Copywriter
- Creative Copywriter
- Brand Content Writer
- Digital Content Writer
- Marketing Communications
- Content Strategist
- Content Specialist
- Brand Communications
- Content Creator

Skills / Expertise Keywords
- SEO Content Writing
- SEO Copywriting
- Website Content
- Blog Writing
- Social Media Content
- Campaign Content
- Ad Copy
- Landing Page Copy
- Email Marketing Content
- Product Content
- Brand Storytelling
- Creative Writing
- Editorial Writing
- Content Strategy
- Lead Generation Content
- B2B Content / B2C Content

Tools / Platform Keywords
- Google Analytics
- Google Search Console
- SEMrush
- Ahrefs
- WordPress
- HubSpot
- Canva
- Grammarly
- ChatGPT / Generative AI
- LinkedIn Content
- Meta Ads / Google Ads

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