# Sales Representative | FMCG General Trade

### Position Details

Particulars | Details |

----------------- | --------------------------------------------- |

Department | Sales – General Trade |

Designation | Sales Representative |

Industry | FMCG |

Experience | 1–3 Years in FMCG Sales – General Trade |

Qualification | Diploma / Graduate – Mandatory |

CTC | 2.50 – 3.00 LPA, including fixed allowances |

Benefits | PF, ESI, Bonus & Gratuity |

Job Type | Full-Time / Field Sales |

### Job Summary

We are looking for a Sales Representative with 1–3 years of relevant FMCG General Trade experience to drive secondary sales, manage distributors and retailers, increase outlet coverage, and ensure product availability and visibility across the assigned territory.

The ideal candidate should have strong territory knowledge, retailer relationships, distributor-handling experience, and a proven track record in FMCG field sales.

### Key Responsibilities

1. Sales Execution

* Achieve daily and monthly secondary sales targets in both value and volume.

* Visit a minimum of 40 retail outlets per day.

* Maintain at least 50% productive calls/conversion through order booking.

* Ensure product availability, visibility, shelf space and proper merchandising at assigned outlets.

* Expand the retail outlet base by identifying and onboarding new outlets within the assigned territory.

2. Distributor & Retailer Management

* Manage 1–3 assigned distributors and ensure smooth secondary order fulfilment.

* Coordinate with distributors for timely stock availability and delivery to retailers.





* Build and maintain strong relationships with distributors and retailers.

* Resolve routine distributor/retailer issues to ensure uninterrupted sales.

3. Commercial Responsibilities

* Monitor distributor/retailer outstanding payments as per company norms.

* Ensure adherence to approved commercial policies, schemes and company processes.

4. Reporting & Sales Data Management

* Maintain accurate Daily Call Reports (DCR), order booking data and beat plans.

* Follow the assigned MJP (Monthly Journey Plan).

* Update daily sales activities through the designated Sales App / DMS.

* Ensure timely and accurate submission of all required sales reports.

5. Market Intelligence

* Track competitor:

* Pricing

* Schemes & promotions

* Product launches

* Market activities

* Retailer feedback

* Share relevant market insights with the reporting manager.

6. Marketing & Promotions

* Communicate company schemes, offers and new product launches to retailers.

* Ensure proper execution of promotional activities at the outlet level.

* Drive product visibility and brand presence in the assigned territory.

### Mandatory Candidate Requirements

* 1–3 years of relevant FMCG General Trade Sales experience.





* Experience in Distributor + Retailer handling.

* Hands-on experience in secondary sales and order booking.

* Experience in outlet coverage / beat sales.

* Should be comfortable with 40+ outlet visits per day.

* Good knowledge of the assigned territory and local market.

* Strong retailer/distributor relationships.

* Working knowledge of Sales Apps / DMS.

* Good communication, negotiation and relationship-management skills.

* Target-oriented with a proven sales track record.

* Diploma / Graduation is mandatory.

* Willingness to work in a field-sales role.

### Preferred FMCG Background

Candidates from FMCG / Consumer Products / Food & Beverages / Personal Care / Home Care / Dairy / Packaged Foods / Beverages with strong General Trade Sales experience will be preferred.

### Not Preferred

Profiles primarily from B2B sales, Banking, Insurance, Telecom, Real Estate, purely retail counter sales, or non-FMCG industries should not be considered unless they have strong and relevant General Trade FMCG experience.

### Key Performance Indicators (KPIs)

* Daily outlet coverage: 40+ outlets

* Productive calls: Minimum 50%

* Achievement of daily/monthly secondary sales targets

* Current outlet addition

* Product availability & visibility

* Distributor stock availability

* Collection/outstanding management

* DCR, MJP & DMS compliance

* Execution of schemes and promotions

Required Assets :

Bike Mandatory

Driving Licenses

HR Name : Divya

HR Contact : (phone hidden)

📌 Walk-in || Sales Representative And Distributor (Chennai)
🏢 CIEL HR
📍 Chennai