About the Role

We are looking for a dynamic and result-oriented Marketing Executive to support hospital marketing and business development initiatives. The role will focus on strengthening the hospital's presence in the local market, building relationships with doctors, corporates, insurance/TPA partners and referral sources, and driving patient footfall and revenue growth.

Key Responsibilities

- Execute hospital marketing and business development activities to increase patient footfall and service utilization.

- Develop and maintain strong relationships with doctors, clinics, diagnostic centres, corporates, insurance/TPA partners and other referral sources.

- Conduct regular doctor/clinic visits and market visits to identify referral and business opportunities.

- Plan and execute health camps, awareness programmes, corporate health check-ups and outreach activities.

- Support corporate tie-ups, institutional business and other strategic partnerships.

- Track competitor activities, market trends, pricing and service offerings and share insights with management.

- Coordinate with internal teams such as Clinical, Front Office, Operations, Digital Marketing and Finance for smooth execution of marketing initiatives.

- Generate leads through offline and digital marketing campaigns and ensure timely follow-up.

- Maintain MIS reports covering leads, conversions, doctor visits, camps, referrals,



corporate activities and revenue contribution.

- Support hospital branding, promotional campaigns and local marketing initiatives.

- Ensure all marketing activities are aligned with hospital policies, brand guidelines and healthcare regulatory requirements.

- Achieve assigned monthly/quarterly business development and marketing targets.

Key Performance Indicators (KPIs)

- Patient footfall / lead generation

- Referral conversion

- Doctor and referral-source engagement

- Corporate tie-ups and revenue generated

- Health camps and outreach programmes conducted

- Lead-to-patient conversion

- New business opportunities generated

- Marketing ROI

- Achievement of assigned revenue/business targets

Candidate Profile

Education:

- Bachelor's degree in Marketing, Business Administration, Healthcare Management or a related field.

- MBA/PGDM in Marketing or Healthcare Management will be an advantage.

Experience:

- 3-5 years of relevant experience in hospital / healthcare / diagnostics / healthcare services marketing or business development.

- Candidates with robust experience in hospital outreach, doctor relationship management, corporate tie-ups and patient acquisition will be preferred.

Interested candidates can share their resumes to [email protected] or can reach at (phone hidden)

📌 Walk-in || Marketing Executive (Hyderabad)
🏢 Asian Institute of Nephrology and urology
📍 Hyderabad