Role Summary

We are looking for an experienced skilled to lead Digital customer acquisition to enhance revenue, organic, traffic and customer engagement.

Pre-requisites for consideration of candidature:

- MBA from premier B-Schools.
- 12-15 years of experience.

Companies (e.g., e-commerce, EdTech, e-health) or Healthcare of having led teams on SEM and SEO with sizeable digital spend is a must.

Must have

- Strong leadership skills and team management experience
- Good D2C marketing experience and a passion for digital technologies
- Revenue target responsibility experience in a digital business.

Key Job Responsibilities

- Develop and lead the digital customer acquisition strategy across all digital touchpoints — including website, content platforms, email,

and social media — ensuring alignment with the company’s vision
- Drive growth in digital acquisition and take full ownership of traffic,

conversion, and ROI across all digital channels, including paid search,

SEO, affiliate marketing, retargeting, content marketing, CRM, and inside sales. Define investment priorities, audience segmentation,

and performance expectations to maximize return.

- Continuously optimize performance through data-driven experimentation and insight-led enhancements, including A/B and multivariate testing, customer segmentation, creative partnerships,

and landing-page optimization.




- Oversee the day-to-day execution and performance of all digital marketing initiatives, ensuring disciplined campaign management,

quality of execution, and agility in response to performance trends.
- Establish key performance metrics and provide proactive reporting to senior leadership on a weekly, monthly, and quarterly basis,

highlighting trends, insights, and opportunities for performance improvement and scale.

Other details

- CTC Range: Best in the Industry
- Reporting to: CEO
- Location: Gurgaon

Functional Knowledge, Skills and Experience:
- Creative skills to generate new marketing ideas for effectively connecting with target audience.
- Deep and nuanced understanding of customer segmentation, customer behavior / decision making journey for B2C &D2C; products & services
- Strong business acumen and ability to connect revenue & brand objectives with marketing levers and ability to develop a full-blown marketing execution
- Ability to synthesize data and make data-driven decisions
- Should be analytical, curious, and have good problem solving and stakeholder management skill

Behavioural Competencies

- Achieves Results and Is Accountable
- Plans and Organizes Effectively
- Adheres to Processes
- Resolves Problems
- Collaborates with Others

📌 Vice President Digital Marketing (Gurugram)
🏢 MetaMorph
📍 Gurugram