Role Overview:

Repro is seeking a hands-on Software D2C Tech Lead who will help to shape up the D2C brand of Repro named Bookscape. The candidate should have a valuable experience in building the D2C product. The candidate will own and scale our direct-to-consumer digital ecosystem. This role will be responsible for building, optimizing, and maintaining high-performing eCommerce platforms, ensuring seamless customer journeys, and driving innovation across digital touchpoints. The candidate will spend approximately 60% of time in active coding and system design and 40% in technical leadership and team management. This role requires deep engineering capabilities combined with the ability to mentor teams and drive scalable, production-grade architecture. You will work closely with business, product, marketing, and operations teams to deliver scalable, data-driven, and customer centric technology solutions.

Key Responsibilities

Platform Ownership & Development
Lead the architecture, development, and optimization of D2C platforms custom stack
Ensure high performance, scalability,



and security of the eCommerce ecosystem
Manage integrations with payment gateways, logistics, CRM, ERP, and marketing tools.

Customer Experience & Conversion
Optimize website/app performance, UX, and conversion funnels
Implement personalization, recommendation engines, and A/B testing frameworks
Ensure mobile-first and omnichannel experiences.

Tech Strategy & Innovation
Define and execute the D2C technology roadmap aligned with business goals
Evaluate and implement recent tools, frameworks, and technologies
Drive automation across operations (order management, inventory sync, etc.)

Data & Analytics
Leverage analytics tools (GA4, Mixpanel, etc.) for insights and decision-making
Build dashboards for business KPIs like CAC, LTV, conversion rates
Enable data-driven experimentation and growth

Team Leadership
Lead and mentor a team of developers, QA, and tech specialists
Co

📌 C Tech Lead Prayagraj
🏢 Repro India
📍 Prayagraj