Key Responsibilities

- Create, edit, and proofread high-quality, original content that is accurate, well-researched, engaging, and aligned with brand guidelines and business objectives.
- Develop content across multiple formats, including blogs, social media posts, advertisements, landing pages, marketing campaigns, and other digital content.
- Translate marketing ideas and business objectives into compelling content tailored to different platforms and target audiences.
- Adapt writing styles, tone, and messaging to effectively communicate with diverse audiences and demographics.
- Develop compelling ad copy, landing-page content, campaign messaging, and promotional content that drives engagement and conversions.
- Manage and execute basic on-page and off-page SEO activities to support website visibility and organic search performance.
- Define and maintain consistent brand voice, messaging, and communication standards across external channels.
- Collaborate closely with designers, marketers, and other internal teams to develop social media creatives, videos, campaigns, and other branded content.
- Develop and maintain editorial and social media content calendars to ensure consistent and timely content publishing.
- Research industry trends, competitor activities, emerging content formats, and best practices across various platforms and channels.
- Identify and capitalize on trending topics, content patterns, and emerging opportunities to create timely and engaging content.
- Track, analyze, and report social media and content performance metrics, including traffic, impressions, engagement, conversion rates, and other relevant KPIs.




- Work closely with cross-functional teams to ensure content accurately represents the company's products, services, values, and brand identity.
- Take ownership of content projects from ideation and research through writing, editing, optimization, and final delivery.
- Consistently meet deadlines while maintaining high standards of quality, accuracy, and creativity.

Qualifications & Skills

- 3–6 years of relevant experience in technical content writing, content marketing, copywriting, or a similar role.
- Excellent written and verbal communication skills with a strong command of the English language.
- Impeccable understanding of grammar, spelling, punctuation, sentence structure, and writing style.
- Strong storytelling and copywriting skills with the ability to make complex or technical concepts easy to understand.
- Ability to identify and leverage content trends, audience behavior, and emerging formats.
- Robust understanding of SEO principles, content optimization, and digital marketing practices.
- Creative, curious, and capable of developing out-of-the-box content ideas.
- Strong research skills with the ability to understand new industries, products, technologies, and concepts quickly.
- Ability to work independently, take initiative, experiment with new ideas, and execute projects with minimal supervision.
- Strong collaboration skills and the ability to work effectively with marketing, design, product, and other cross-functional teams.
- Excellent time-management and organizational skills with the ability to manage multiple projects and deadlines simultaneously.
- A proactive mindset with a strong focus on quality, accuracy, and continuous improvement..

📌 Technical Content Writer (India)
🏢 ExpansionJS
📍 India