Role Overview

We are looking for a hands-on and high-ownership professional to join us as Team Lead Content & Social Media Marketing. Reporting to the Deputy General Manager Digital Marketing, this person will own Deeksha Vedantu’s organic social media and content ecosystem across Instagram, YouTube, Facebook, LinkedIn and other relevant platforms.

The role will cover content strategy, editorial planning, content creation and coordination, publishing, community engagement, YouTube growth and content performance. The ideal candidate can think strategically but is equally comfortable writing a strong caption, developing a Reel concept, scripting a video, briefing a designer or analysing why a piece of content performed well.

Key Responsibilities

1. Social Media Strategy

- Own the organic social media strategy for Deeksha Vedantu across relevant platforms.
- Develop platform-specific strategies for Instagram, YouTube, Facebook, LinkedIn and emerging platforms.
- Define the role of each platform across awareness, engagement, trust, community and consideration.
- Build a consistent and recognisable digital voice for Deeksha Vedantu.

2. Content Strategy & Editorial Planning

- Own the monthly and weekly content calendar across platforms.
- Develop content pillars around academic guidance, JEE/NEET, CBSE/State Boards, Classes 11–12, student success, faculty expertise, career guidance, parent education, study tips, campus experiences, events, education trends and brand stories.
- Balance educational, aspirational, informational, entertaining, brand, community and conversion-oriented content.
- Create repeatable content franchises and series rather than relying only on one-off posts.

3. Content Creation

- Develop concepts, hooks, scripts, captions and storytelling across Reels, Shorts, carousels, static posts, Stories, YouTube videos, interviews, podcasts and student/faculty-led content.
- Work with designers, video editors, faculty and internal stakeholders to take content from idea to production to publishing.
- Maintain high standards of originality, relevance,



quality and brand consistency.

4. Content for Search & AI Discovery

- Work with the DGM – Digital Marketing to make content discoverable beyond social platforms.
- Develop content that can contribute to SEO, YouTube Search, AEO, GEO and AI-led search experiences.
- Identify questions students and parents are asking and convert them into useful, authoritative content.

5. Social Media Community Management

- Own day-to-day social media engagement across comments, DMs, student interactions, parent queries and brand mentions.
- Develop processes for timely responses and escalation of academic, admission or service-related queries.
- Build an active and positive digital community around Deeksha Vedantu.

6. Content Performance & Analytics

- Track reach, impressions, engagement, video views, watch time, retention, saves, shares, comments, follower growth and profile visits.
- Track website traffic and content-assisted conversions where measurable.
- Identify what content is working, why it is working and how it can be scaled.
- Move the content function from simply posting regularly to continuously learning and improving.

7. Content Experimentation

- Continuously test hooks, formats, video lengths, topics, creators, faculty personalities, storytelling styles, thumbnails, titles and posting approaches.
- Build a test learn optimise scale culture within the content function.

Key Success Metrics

- Organic reach and engagement
- Growth in relevant followers and audience
- Video views, watch time and retention
- Content engagement rate, shares and saves
- YouTube audience and channel growth
- Publishing consistency and content quality
- Community engagement
- Website traffic from organic social




- Content-assisted leads where measurable
- Growth of priority content franchises
- Search/discovery contribution

Candidate Profile

Must Have

- 4–7 years of experience in content marketing, social media or digital content.
- Strong understanding of Instagram and YouTube.
- Robust understanding of content formats, platform behaviour and social media trends.
- Excellent writing, copywriting and storytelling skills.
- Experience developing and managing content calendars.
- Experience working with designers, video editors and creative teams.
- Strong understanding of social media analytics.
- Ability to independently manage multiple content initiatives.
- Strong communication and stakeholder-management skills.
- Ability to manage interns or junior resources.

Preferred

- Experience in EdTech, education, youth-focused brands, consumer internet or D2C.
- Experience with YouTube content and channel growth.
- Experience with Reels/Shorts-led content strategies.
- Experience with podcasts, interviews or conversation-led formats.
- Understanding of SEO, YouTube SEO and AI-led content discovery.
- Basic familiarity with Canva, CapCut or similar content tools.
- Comfortable using AI tools for research, ideation, scripting and content workflows.

The Ideal Candidate We are looking for someone who is creative, platform-native, data-aware, hands-on, trend-aware, organised, brand-conscious and AI-curious. The ideal candidate can turn academic information into engaging, relatable content while maintaining the credibility and positioning of Deeksha Vedantu.

What Success Looks Like

Within the first 6–12 months, the successful candidate should establish a consistent and scalable content engine for Deeksha Vedantu, improve the quality and reach of its organic social presence, build recognisable content franchises, strengthen YouTube and short-form video performance, and create a digital community that increasingly associates Deeksha Vedantu with academic credibility, student success and trusted guidance.

📌 Team Lead - Content & Social Media Marketing (Bengaluru)
🏢 Deekshalearning
📍 Bengaluru