Job Description
Drive Allison Transmission's market expansion and brand leadership across India's commercial vehicle sector. As Assistant General Manager - Marketing, you will spearhead integrated marketing strategies for On-Highway Truck and Bus segments, Off-Highway applications, and Defense programs—directly influencing revenue growth and market share in one of the world's fastest-growing mobility markets. This role combines strategic market development with hands-on execution, positioning you as a key architect of Allison's success throughout the region.
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n ESSENTIAL FUNCTIONS
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n Strategic Planning & Execution
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Partner with senior management to develop and execute comprehensive marketing programs, strategies, and campaigns that drive measurable business resultsn
Lead market segmentation analysis and develop segment-specific strategies in collaboration with regional country teamsn
Design and implement marketing plans that communicate Allison's core value proposition: performance, productivity, efficiency, and reliabilityn

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n Market Development & Intelligence
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Identify and quantify market opportunities for current Allison products, providing critical insights for product specifications tailored to Indian requirementsn
Conduct market analysis and competitive intelligence to track evolving marketplace dynamics and inform strategic decisionsn
Establish data management and tracking systems to optimize marketing effectiveness and support sales growth initiativesn

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n Cross-Functional Leadership
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Coordinate with Asia-Pacific team members to ensure consistent, effective marketing strategies that accelerate sales growth across Indian
Support cross-regional prospects and Strategic Insight initiatives to maintain Allison's competitive advantage globallyn
Collaborate with internal departments and external partners on strategic projectsn
Brand Building & Communicationsn
Develop regional marketing tools

📌 Assistant General Manager New Delhi
🏢 Allison Transmission
📍 New Delhi