Job Description

Specialist - PR & Brand Communications

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About Ionic Wealth

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Ionic Wealth (Angel One Group) is a wealth management firm built for India's HNI and UHNI families. We combine deep advisory expertise with technology to deliver a contemporary private wealth experience. We're in high-growth mode and building a brand that earns trust in a category where trust is everything.

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About the Role

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You will own how Ionic shows up in the press, in industry conversations, and in the minds of India's wealthiest families. This is a builder role: you'll create our media relations engine from the ground up, shape our executive and brand narrative, and make sure Ionic is in every story that matters in Indian wealth management.

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The role starts with PR and brand communications, but is designed to grow into broader communication ownership for someone who delivers.

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What You'll Do

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- Media relations: Build and own relationships with journalists across business, personal finance, and wealth beats.



Ensure Ionic is a default voice in wealth management coverage.
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- Narrative and positioning: Develop the company narrative, key message house, and POV pipeline. Translate business milestones (AUM, product launches, hires) into stories the press wants to tell.
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- Executive visibility: Build thought leadership programs for founders and senior leaders, including bylines, speaking slots, podcasts, and industry forums.
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- Launch communications: Lead PR for product and campaign launches, working closely with brand, content, and performance teams to land integrated moments.
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- Agency management: Brief, manage, and hold PR agency partners accountable to outcomes, not activity reports.
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- Crisis and reputation: Build response protocols and act as first line on sensitive or reactive media situations, in coordination with compliance and legal.
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- Awards and rankings: Own submissions for industry awards, league tables, and credibility markers that matter

📌 Specialist - PR & Brand Communications (Mumbai)
🏢 Ionic Wealth
📍 Mumbai