Key Responsibilities
Plan, create, and manage paid ad campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn, and other platforms:
Conduct audience research, keyword research, and competitor analysis:
Write compelling ad copies and creatives in coordination with the design/content team
Monitor campaign performance and optimize for CTR, CPC, CPA, and ROAS:
Manage and allocate ad budgets efficiently
Track performance using tools like Google Analytics, Meta Ads Manager, etc.
Prepare daily/weekly/monthly performance reports:
Run A/B testing on creatives, audiences, and landing pages
Stay updated with the latest digital advertising trends and platform policies
Pay: ₹12,000.00 - ₹35,728.22 per month
Work Location: In person
📌 Social Media Executive Lucknow (India)
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📍 India
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