JD

1. LaunchStrategy & Planning:

Drivego-to-market strategies for new products along with respective countries and HOmarketing teams Defineclear launch milestones, timelines, and deliverables in alignment with businessobjectives.

Leadlaunch readiness assessments at key intervals (T-12/T-6/T-3 months).

Developkey performance indicators (KPIs) to measure launch success and ensurecontinuous improvement.

1. Cross-FunctionalGovernance & Alignment

Leadcross-functional launch governance forums; synchronize country teams,commercial leadership, regulatory planning, and supply strategies. Facilitatealignment between HQ brand strategy and country-level execution realities.

Navigatecross-border launch dependencies (filed vs. approved markets, staggeredsequencing).

Influencewithout authority, ensuring functional accountability and transparency.

1. LaunchProject Management:

Own thecomplete lifecycle of new product introductions across multiple marketssimultaneously. Deploystandardized project management tools for tracking status, risks, mitigationplans, and scenario sensitivity.

Ensuretimely delivery of regulatory milestones, product artworks, pricing approvals,supply readiness, and commercial materials.

Drivelaunch critical path management and escalate deviations proactively.

1. MarketReadiness & Execution:

Ensuretimely deployment of localized marketing assets, brand messaging, scientificnarratives, digital content, and sales enablement kits. Coordinatecompetency-based field force training with Medical/Marketing.

Preparepricing, positioning, value statements, and competitive objection-handlingguides.

1. Post-LaunchEvaluation:





Analyzepost-launch performance and gather feedback from sales teams, customers, andother stakeholders. Assessthe launchs success against predefined KPIs, including sales performance,market penetration, and customer feedback.

Conductstructured post-launch reviews at 30/60/90/180 days.

Identifyareas for improvement and implement post-launch optimization strategies.

1. Portfolio& Pipeline Visibility

Maintainforward-looking transparency on the regional launch pipeline (1236 months). Providelaunch prioritization guidance based on market attractiveness, competitivetiming, and channel constraints.

Supportportfolio scenario planning, sequencing, and cannibalization risk assessment.

1. ContinuousImprovement:

Leadinitiatives to improve the recent product launch process, incorporating bestpractices, technology, and learnings from previous launches. Provideleadership in developing tools, templates, and processes that enhance launchefficiency and effectiveness.

Foster aculture of excellence and innovation, continuously striving to improve thecompanys product launch capabilities

Strategicthinking with rigorous execution discipline

End-to-endownership mindset

Data-drivendecision making

Cross-functionalorchestration finesse

Highcomfort with ambiguity and shifting timelines

Culturalagility across diverse geographies

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📌 Sr. Manager - New Launch Excellence - International Marketing (Hyderabad)
🏢 Hetero
📍 Hyderabad