Surya Global Flexifilms Pvt. Ltd. (Surya SGF)

A group company of Priyagold Biscuits

Sr. Manager / Manager

Sales & Marketing (Corporate / B2B)

Noida

Location

Sales & Marketing Corporate / B2B Sales

Department

Reporting To

Experience

Director

810+ years (band flexible based on seniority and account complexity handled)

Flexible Packaging (BOPP / BOPET / BOPE) strongly preferred; Chemicals,

Materials, Industrial or allied B2B sectors also considered

Industry

6070% for customer visits, business development and account management

Travel

About the Company

Surya Global Flexifilms is a growing manufacturer of flexible packaging films, with strong capabilities across BOPP,

BOPET, BOPE and specialty films, serving customers across India and international markets. The company is known for its manufacturing strength, scale and focus on operational excellence, and is currently in a phase of significant capacity expansion.

The business is part of a diversified, family-promoted Indian enterprise with established operations across FMCG and flexible packaging. The group also includes Priyagold, one of India's most widely recognised biscuit brands, with deep distribution reach and strong consumer recall. As manufacturing scale increases, Surya SGF is strengthening its commercial leadership to support sustained growth, deeper customer partnerships and long-term market presence.

About the Role The Sr. Manager / Key Account Manager Sales & Marketing (Corporate) will own end-to-end B2B sales performance across key customer segments driving revenue growth, contribution margins, strategic account management and sales capability building. This is a high-ownership, customer-facing leadership role reporting directly to the Director.

While prior exposure to flexible packaging, BOPP/BOPET/polymers, printing or converting is a strong advantage and candidates with experience handling Tier-1 FMCG/corporate accounts (e.g. ITC, Parle, Nestl, Britannia, PepsiCo, HUL)

will be highly preferred it is not mandatory. The organisation places equal emphasis on sales maturity, executive presence, relationship-building depth and the ability to lead complex B2B customer engagements. Strong B2B sales leaders from other product-led or solution-led industries (chemicals, materials, industrial or allied sectors) are encouraged to apply,

with structured onboarding and product knowledge support provided to enable a confident transition.

Key Responsibilities

Sales Growth & Revenue Ownership

Own annual and quarterly sales performance across volume, value and contribution margins.

¢ Achieve overall sales, volume, revenue and profitability targets, driving growth aligned to capacity expansion and long-term business plans.





¢ Convert manufacturing scale into sustained market share and customer growth.

¢ Expand and diversify the customer base across identified B2B segments; drive upselling, cross-selling and new product sales for BOPP, BOPET, BOPE and specialty films.

Key Account Management & Relationship Building

¢ Manage a portfolio of 80100 key B2B customers, including printers, converters, FMCG and packaging companies with direct ownership of major corporate/key accounts.

¢ Act as single point of contact (SPOC) for customer communication, commercial matters and issue resolution.

¢ Build multi-level relationships with Purchase, Procurement, Technical, Quality and Business teams within customer organisations.

¢ Lead complex commercial discussions, price negotiations, annual contracts, volume commitments and contract closures.

¢ Maintain customer retention of ¥95% and grow share of wallet within existing accounts.

¢ Conduct structured customer visits (Tier A monthly, Tier B quarterly), quarterly business reviews (QBRs) and annual business negotiations.

¢ Position the organisation as a reliable, long-term supply and business partner.

Pricing, Margins & Commercial Discipline

¢ Maintain pricing discipline in competitive market conditions while balancing volume growth with margin protection and contribution performance.

¢ Monitor competitor pricing, market trends, customer demand and emerging business opportunities.

¢ Partner with senior leadership on commercial strategy and pricing decisions.

Team Leadership & Cross-Functional Coordination

¢ Build, lead and develop a high-performing B2B sales team; set clear targets, KPIs and accountability structures.

¢ Coach the team on relationship-led, consultative selling approaches, and support onboarding of sales talent from non-

industry backgrounds.

¢ Coordinate closely with Production, Quality, Logistics, Sales Operations and Finance for smooth order execution, and support receivables/collection follow-up.

Product & Market Understanding, Sales Operations & MIS

¢ Develop strong working knowledge of product specifications, applications and use-cases to enable credible,

differentiated sales conversations.

¢ Prepare accurate sales forecasts, MIS and market intelligence reports.

¢ Maintain customer information, sales pipeline and reporting in CRM / SAP S/4HANA and other data-driven tracking tools.

Key KRAs / KPIs





¢ Sales Revenue & Volume Target vs. Actual

¢ Profitability / Contribution Margin

¢ Customer Retention ¥95%

¢ Existing Account Growth / Share of Wallet

¢ Specialty & New Product Sales

¢ Customer Visit Adherence (Tier A / Tier B cadence)

¢ Forecast Accuracy

¢ Customer Satisfaction & Complaint Resolution

¢ New Business Development

¢ Receivables / Collection Coordination

Qualification & Experience

¢ Bachelor's degree in Business, Marketing, Commerce, Engineering or a related field; MBA/PGDM preferred.

¢ 810+ years of B2B sales experience, with clear ownership of revenue growth, key account management and strategic accounts, including complex commercial negotiations.

¢ Proven experience selling products or solutions to enterprise or institutional customers.

¢ Experience in versatile packaging, BOPP/BOPET/BOPE, polymers, films, printing or converting strongly preferred;

experience in chemicals, materials, industrial or allied B2B sectors also considered.

¢ Experience handling Tier-1 FMCG/corporate accounts (e.g. ITC, Parle, Nestl©, Britannia, PepsiCo, HUL) highly preferred.

¢ Exposure to leading, building or scaling B2B sales teams preferred.

Required Skills

Key Account Management | Corporate B2B Sales | Negotiation | Business Development | Customer Relationship

Management | Sales Forecasting & Market Intelligence | Pricing & Margin Management | Team Leadership | MS Excel

CRM | SAP / ERP (S/4HANA)

This Role Will Suit You If

¢ You have built and sustained long-term, senior-level customer relationships in B2B environments.

¢ You are comfortable owning revenue, margins and contribution not just volumes.

¢ You bring maturity, judgement and calm leadership to complex negotiations and customer situations.

¢ You believe strong B2B sales capability travels across industries, and are excited to apply it in a manufacturing-led context.

¢ You have experience building, leading and scaling sales teams with a focus on capability and accountability.

¢ You are comfortable using CRM systems, dashboards and data-driven tools to track performance and drive decisions.

¢ You bring exposure to adjacent or allied areas such as exports, channel development or innovative sales approaches.

¢ You are curious about market shifts and open to evolving sales mechanisms beyond traditional models.

Ideal Candidate A commercially strong, result-oriented and customer-focused sales leader with proven experience handling large corporate/strategic accounts, and a track record of converting customer relationships into profitable, sustainable business growth comfortable operating in a growth-oriented, evolving organisation with changing priorities.

📌 Sr. Manager/ Manager- Sales Coporate (Jewar)
🏢 Surya Food Agro
📍 Jewar