Job Description - Social Media & Digital Marketing ExecutiveCompany

Mikky Publication Services Private Limited

Position

Social Media & Digital Marketing Executive

Location

Gurugram

Profile Summary

Key Responsibilities
Plan, execute, and optimize Meta Ads campaigns across Facebook and Instagram for lead generation and brand growth.
Manage the company's Social Media platforms, including content planning, scheduling, publishing, and audience engagement.
Develop and implement Social Media Marketing strategies to increase brand awareness and online presence.
Handle SEO activities, including keyword research, on-page optimization, website content optimization, and link building.
Monitor SEO performance, organic traffic, rankings, and website visibility and identify prospects for improvement.
Drive qualified leads and traffic through Meta Ads, SEO, organic social media, and paid marketing campaigns.
Conduct A/B testing of ad creatives, copy, audience targeting, and landing pages to improve campaign performance and ROI.




Track and analyze campaign performance using Meta Business Suite, Google Analytics, Google Tag Manager, and other relevant tools.
Coordinate with content writers, designers, and developers for Social Media content, SEO content, creatives, and high-converting campaigns.
Stay updated with the latest Social Media trends, Meta Ads updates, SEO techniques, and digital marketing strategies.
Prepare performance reports and provide actionable insights to management.

Required Skills:
Graduate in any relevant field.
1+ year of experience in Social Media Marketing, Digital Marketing, or a related role.
Solid knowledge of Social Media Marketing and Meta Ads.
Practical understanding of SEO, keyword research, on-page SEO, and link building.
Knowledge of Google Ads, Google Analytics, and SEO tools.
Positive written and verbal communication skills.
Basic knowledge of content creation, Canva, and copywriting.
Good understanding

📌 Social Media Executive Gurugram
🏢 Mikky Publication Services
📍 Gurugram