Designation
Senior Manager - Marketing, Spices

Function
Marketing
Location
Mumbai
Reporting To
Vice President, Staples

Job Description

What are the Key Deliverables in this role?

Financial/Business Outcomes:
Anchor the volume, revenue and profitability targets for the brand, by working closely with cross functional teams and proactively solving for business challenges
Monitor & ensure brand profitability including Revenue, Gross Margins & MAPE through relevant price & cost interventions.
Develop and implement annual marketing plan for the category to achieve the volume and revenue target and improve profitability of the category
Ensure adherence to media planning process and timelines, creation of solid media plans, discipline of regular reviews
Deliver growth by improving brand health metrics such as awareness, offtakes, market share, penetration & distribution
Responsible for demand generation as well as co-leading trade schemes with Shopper Marketing team
Independently lead brand strategy and devise GTM accordingly to deliver portfolio growth




Get a robust category and competition understanding to identify growth opportunities
Expand margins by leading cost saving initiatives with Cross functional teams
Work and improve on 6Ps of the assigned brand to ensure delivery of business and brand metrics

Customer Service:
The brand needs robust ability to unlock insight – to find the way to win in the competitive context – and then design and execution of marketing assets including ATL/ BTL/ team engagements and festive campaigns.
Be the voice of consumer and deliver strong consumer actionable insights & convert them into impactful trade and consumer activations/ initiatives to grow business metrics
Conduct analysis using internal & external reports/research and implement data driven brand initiatives.

Internal Processes:
Work closely with Shopper & Trade Marketing, Sales teams to analyze sales & market data to develop & deliver relevant

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