S. No. Key Result Areas Detailed Actions

Conversion to Franchisee Stores jointly with Sales team a) Shortlisting top dealers jointly with Sales team for conversion to Franchise partners. Develop and maintain list of potential Franchise partners

b) Build pipeline for conversion to Franchise stores and upgradation of franchise partners to higher tier

Evaluating Retail Excellence Score (RES) and working on driving the same a) Track and drive Retail excellence through DDE for various parameters like store hygiene, visibility, Customer feedback capture, POS Billing adherence, etc.,

b) Audit of Franchise retail excellence score on quarterly basis

c) Creating awareness and importance of RES among franchise

3 Support Delivery of All Marketing, VM Campaigns and focused product sales a) Support sales of Focussed products via placement, display and promotion through colour consulting and painting services

b) Monitors effectiveness of VM arrangement at stores and recommends changes.

c) Executes Marketing/ promotional campaigns for the Franchise Partner





4 Plan Franchise Launch & coordinate Upgrade a) Coordinate the store launch plan and monitor the launch / opening process for smooth operations

5 Monitor Business Performance of Franchise Stores. a) Monitor recent store performance with required handholding for first 6 months

b) Drive various measures/ plan to improve the underperforming stores

c) Drive sales of Focused Value-added Products / Services through Franchise Stores

d) Track ROI of Franchise Stores – through keeping a close watch on sales and cost implications

6 Relationship Management and Conflict Management with Franchise Partners a) Building Relationship with Top Franchise Partners in the territory

b) Conflict Management within Franchise and non-Franchise stores

c) Coordination with sales team for quick resolution of conflict and escalated issues

7 Training a) Training of Franchise Dealer staff on Company systems and processes

b) Train the staff on inc

📌 Area Franchise Manager- Vellore (India)
🏢 Birla Opus
📍 India