Role Overview:
The role will be responsible for developing specific product strategies, driving product launches, executing marketing campaigns, analyzing market trends, and collaborating with cross functional teams to achieve business objectives.

Key Responsibilities:
Category Strategy & Growth:
Support development and execution of annual product growth plans.
Analyze product performance, consumer trends, competitor activities, and market opportunities.
Identify growth levers across acquisition, retention, innovation, and portfolio expansion.
Monitor category KPIs including sales, market share, penetration, and profitability.
P&L; & Financial Ownership
Own the P&L; for the assigned product category/portfolio — revenue, gross margin, contribution margin, and profitability.
Build and manage annual budgets, including marketing spend, trade spend, and A&P; allocation against ROI targets.
Set and monitor pricing strategy, discounting, and promotional investment to protect margin while driving volume.
Track cost inputs (COGS, packaging, freight)



and work with Supply Chain/Finance to manage cost-to-serve and margin leakage.
Deliver monthly/quarterly P&L; reviews with variance analysis (budget vs. actual) and corrective action plans.
Product & Portfolio Management
Assist in planning and execution of current product launches and line extensions.
Work closely with R&D;, Regulatory, Supply Chain, and Sales teams during product development.
Develop product positioning, pricing recommendations, packaging inputs, and go-to-market plans.
Manage product lifecycle and recommend portfolio optimization initiatives.
Consumer & Market Insights
Conduct consumer research and derive actionable insights.
Track industry trends in protein supplements, performance nutrition, hydration, recovery, and fitness wellness.
Monitor competitor launches, communication strategies, and pricing movements.
Translate consumer insights into marketing initiatives and product innovations.
Brand & Campaign Management

📌 Asst Manager Product Growth (Mumbai)
🏢 Fast&Up India
📍 Mumbai