Key Responsibilities

- Build and maintain monthly social media content calendars aligned to each client’s objectives and brand voice

- Coordinate captions, static creatives, carousels, reels, stories, and campaign moments with Content and Design teams

- Schedule and publish content across relevant platforms including Instagram, Facebook, LinkedIn, and YouTube where applicable

- Manage community responses, comments, DMs, escalation points, and basic online reputation hygiene

- Track platform trends and recommend relevant content formats without compromising brand consistency

- Prepare monthly organic social performance summaries covering reach, engagement, follower quality, top content, and next actions

- Manage multiple client calendars and approvals without missed posting dates





Must-Have Skills / Screening Criteria

- Strong platform-native understanding of Instagram, Facebook, and LinkedIn

- Good copy judgement and ability to write/edit concise social captions

- Organised content-calendar and approval-management skills

- Comfortable using social scheduling/publishing tools and platform insights

- Able to distinguish meaningful engagement from vanity metrics

Positive to Have

- Basic Canva/Figma skills for quick adaptations or briefing creatives

- Hands-on experience with reels/short-form video coordination

- Experience with education, B2C, D2C, or founder-led brands

📌 Social Media Strategist (Pune)
🏢 GladOwl Web Solutions
📍 Pune