Manager – Social Media Manager (Read the JD Please )

? Location: Noida, Sector 15

? Employment Type: Full-time

? Experience: 6+ Years

? Industry: Healthcare / BFSI / Fintech

⚡ Joining: Immediate Joiners Preferred

About the Role

We are looking for an experienced and creative Manager – Social Media to lead our social media strategy, brand presence, content, community engagement, and digital campaigns across key platforms.

The ideal candidate should have strong hands-on experience in Instagram, Facebook, LinkedIn and X/Twitter , along with a solid understanding of Meta Ads, content marketing, audience engagement and social media analytics .

This role requires someone who can think strategically, execute independently, manage agencies/design/content partners, and drive measurable growth through social media.

? Key Responsibilities

Social Media Strategy & Management

- Develop and execute the overall social media strategy aligned with business and brand objectives.
- Manage social media presence across Instagram, Facebook, LinkedIn and X/Twitter .
- Build and maintain a monthly/quarterly content calendar .
- Identify relevant trends, conversations and opportunities to increase brand visibility.
- Develop strategies for organic reach, engagement, follower growth and community building .
- Maintain consistent brand voice, tone and positioning across platforms.

Content & Creative
- Work closely with content and design teams to create high-quality, engaging and platform-specific content .
- Guide development of reels, videos, carousels, static posts, stories, campaigns and branded content .
- Ensure content is relevant to target audiences and supports business objectives.
- Develop creative concepts and campaigns around products, services, festivals, launches and key business initiatives.




- Solid understanding of copywriting, captions, storytelling and social media creatives .

Meta Ads & Performance
- Plan, execute and optimize Facebook & Instagram paid campaigns .
- Manage campaign objectives including Lead Generation, Traffic, Engagement, Awareness and Conversions .
- Own campaign budgets, audience targeting, creatives, copies, bidding and optimization.
- Monitor and improve key metrics such as CTR, CPL, CPA, ROAS and conversion rates .
- Conduct regular A/B testing of creatives, audiences and messaging.

Analytics & Reporting
- Track and analyze social media performance across platforms.
- Prepare monthly performance reports covering reach, engagement, follower growth, leads and conversions .
- Translate data into actionable insights and recommendations.
- Continuously identify opportunities to improve social media and campaign performance.

Team & Stakeholder Management
- Coordinate with Content, Creative, Performance Marketing, Business and Product teams .
- Manage external agencies, freelancers and creative partners where required.
- Provide direction and feedback to content and creative teams.
- Ensure timely execution of campaigns and social media initiatives.

✅ Required Skills & Qualifications
- 6+ years of experience in Social Media Management / Digital Marketing / Social Media Marketing.
- Strong hands-on experience managing Instagram, Facebook,



LinkedIn and X/Twitter .
- Proven experience in Meta Ads Manager and Meta Business Suite .
- Strong understanding of social media algorithms, trends and advertising policies .
- Excellent content, copywriting and storytelling skills.
- Solid analytical and data-driven approach.
- Experience in developing and executing social media campaigns from concept to execution .
- Strong communication, coordination and stakeholder-management skills.
- Ability to manage multiple campaigns and priorities in a fast-paced environment .

? Good to Have
- Experience in Healthcare / Healthtech / BFSI / Fintech / EdTech / D2C .
- Experience with Canva, Hootsuite, Sprout Social or similar tools .
- Knowledge of Google Analytics and CRM platforms .
- Experience managing social media agencies or external partners.
- Understanding of influencer marketing and creator collaborations .
- Experience in lead-generation and performance marketing .

? What We’re Looking For ? Strategic thinker with strong execution capabilities

? Social-media native who understands what works across platforms

? Creative and content-driven mindset

? Data-driven with a strong focus on measurable outcomes

? Strong team and stakeholder management skills

⚡ High ownership and ability to work independently

? Comfortable working in a fast-paced, growth-oriented environment

Social Media Manager | Social Media Marketing | Digital Marketing Manager | Social Media Lead | Social Media Strategist | Meta Ads | Facebook Ads | Instagram Ads | Content Marketing | Brand Marketing | Performance Marketing | Social Media Strategy | Community Management | Influencer Marketing | Digital Campaigns | Lead Generation | Content Strategy

📌 Social Media Marketing Manager (Noida)
🏢 Netambit
📍 Noida