About UAVGarageUAVGarage Private Limited is a leading Indian drone company offering end-to-end UAV solutions: sales, rentals, repairs, training, components, software, and sector-specific packages for agriculture, mapping, survey, surveillance, tethered systems, and more. We serve enterprise clients, resellers, and individual enthusiasts across India and export globally.

We are looking for a high-impact Social Media Manager to own our brand presence and growth on LinkedIn, Instagram, and YouTube, with a robust bias toward measurable audience and brand impact that supports overall business objectives.

Role ObjectiveBuild and scale UAVGarage’s social media presence as a core brand and growth channel on LinkedIn, Instagram, and YouTube. The ideal candidate has a proven track record of scaling brands on these platforms—preferably in ecommerce, D2C, or tech/SaaS/drone/geospatial domains.

Key ResponsibilitiesStrategy & Planning

- Own the social media strategy for LinkedIn, Instagram, and YouTube aligned with overall business goals (brand authority, community, product discovery, hiring, partnerships).
- Define platform-specific roles:
- LinkedIn: B2B authority, industry thought leadership, partner/reseller visibility, employer branding.
- Instagram: Brand love, community, product discovery, reels-driven reach, creator collaborations.
- YouTube: Product education, demos, tutorials, customer stories, SEO-driven evergreen content.
- Build quarterly content calendars, campaign plans, and launch roadmaps tied to product launches, offers, events, and hiring drives.

Content Creation & Execution

- Conceptualize and execute high-performing content formats:
- LinkedIn: thought-leadership posts, carousels, case studies, product/industry insights, polls, articles, employee stories.
- Instagram: reels, stories, carousels, UGC, behind-the-scenes, product highlights, offers, influencer/creator collabs.
- YouTube: long-form explainers, unboxings, how-tos, customer use cases, shorts, live sessions/webinars.
- Write crisp,



on-brand copy in English (and basic Hindi where relevant) for captions, scripts, thumbnails, and CTAs.
- Collaborate with designers, video editors, and product teams to turn blogs, webinars, case studies, and product updates into native social assets.

Community & Engagement

- Act as the voice of UAVGarage across comments, DMs, mentions, and tags; ensure timely, helpful, and brand-consistent responses.
- Build and nurture communities (followers, creators, drone enthusiasts, enterprise buyers) through engagement loops, Q&As;, challenges, and user-generated content.
- Identify and manage influencer/creator partnerships and brand collabs relevant to drones, tech, photography, and industrial applications.

Paid Social & Brand Campaigns (Growth-Oriented)

- Work with performance marketing/ads teams (or own) to run brand and awareness campaigns on LinkedIn and Meta (Instagram/Facebook) and YouTube Ads where applicable.
- Design campaigns that strengthen brand recall, drive traffic to key pages, and amplify launches, events, and storytelling.
- Use UTM links and basic tracking to understand how social contributes to site traffic, content consumption, and brand searches.

Analytics, Reporting & Optimization

- Define and track KPIs per platform: reach, engagement rate, follower growth, video views, watch time, CTR, brand search trends, and content performance.
- Produce weekly and monthly dashboards (Google Sheets/Power BI/Zoho Analytics) with insights, experiments, and recommendations.
- Run structured A/B tests on hooks, formats, posting times, thumbnails, CTAs, and ad creatives to continuously improve performance.

Brand & Employer Presence





- Ensure all content aligns with UAVGarage’s positioning as a one-stop drone solution and trusted enterprise partner.
- Support hiring and culture storytelling: team spotlights, day-in-the-life reels, event coverage, internship drives.

Must-Have Qualifications

- 3–6 years of hands-on experience as a Social Media Manager / Social Growth Lead, with proven examples of scaling brands on LinkedIn, Instagram, and YouTube.
- Demonstrable portfolio/case studies showing:
- Follower growth (e.g., 0→50k+ or 10k→100k+),
- Engagement lift,
- Clear brand impact (especially for ecommerce or tech/SaaS/drone brands).
- Strong understanding of B2B + D2C dynamics: able to speak to enterprise buyers on LinkedIn and consumers/enthusiasts on Instagram/YouTube.
- Excellent writing and storytelling skills; ability to simplify technical drone/geospatial topics into engaging content.
- Proficiency with social tools: scheduling (e.g., Buffer/Hootsuite/Metricool), analytics (native + third-party), basic design (Canva/Figma), and video editing workflows.
- Data-driven mindset: comfortable with spreadsheets, UTMs, dashboards, and translating data into action.

Preferred (Nice-to-Have)

- Experience in ecommerce, D2C hardware, SaaS, or deep-tech (drones, robotics, geospatial, IoT, industrial tech).
- Experience running LinkedIn and Meta brand campaigns and YouTube TrueView/Shorts ads.
- Familiarity with CRM + marketing automation (Zoho/HubSpot) and basic handoffs for follow-ups.
- Basic understanding of SEO for YouTube (titles, descriptions, tags, chapters) and social SEO.
- Comfortable being on camera or directing on-camera talent for reels/YouTube.

Day-to-Day Tools (Our Stack / Expected)

- Social: LinkedIn, Instagram, YouTube Studio, Meta Business Suite
- Design/Video: Canva/Figma, CapCut/Premiere (or equivalent)
- Analytics: Native analytics, Google Analytics, Sheets/Excel; Power BI/Zoho Analytics is a plus
- - Collaboration: Google Workspace, WhatsApp, project management tool (e.g., Trello/Asana/Notion)

📌 Social Media Manager (Navi Mumbai)
🏢 UAVGarage
📍 Navi Mumbai