About the Role

We are looking for a Growth Associate who can help CricHeroes Store grow by understanding our users deeply.

This role involves calling users, conducting discovery interviews, managing giveaways, collecting feedback, and running small-scale experiments to validate ideas and improve user experience.

This role sits best between growth, user insights, and execution.

Responsibilities
User Discovery & Communication
Call users to understand their buying behaviour, pain points, and expectations.
Conduct structured and semi-structured user interviews.
Gather voice notes, quotes, and insights directly from users.
Build a repository of user insights for the growth and product teams.
Manage Giveaways, Feedback & Testimonials
Run giveaways and sampling campaigns end-to-end.
Coordinate user selection, communication, deliveries, and follow-ups.
Collect video testimonials, product reviews, and feedback.
Ensure users share practical insights after trying products.
Run Small-Scale Experiments




Support in setting up user engagement experiments inside the app.
Run A/B tests or behavioural experiments using internal tools.
Evaluate experiment performance and share learnings.
Insights & Reporting
Combine qualitative insights (calls, interviews) with basic data points.
Identify trends in user behaviour and build easy reports.
Present findings and suggestions to the Growth Lead (you) and product teams.
Cross-Team Coordination
Work with designers for straightforward creatives for giveaways or user outreach.
Coordinate with operations for shipping giveaway items.
Collaborate with product/growth to refine user journeys based on insights.
Light Communication Support
Write short, clear product messages, user outreach scripts, and follow-up nudges.
Create communication templates for interviews and feedback requests.

7.Process Ownership
Maintain an experiment calendar, define success metrics, and track performance.
Talk to

📌 Growth Associate Gujarat
🏢 CricHeroes
📍 Gujarat