Role: Creative Strategist
Location: Mumbai
Experience: 1-2 Years
Employment Type: Full-time

About the Company
Barcode Entertainment: Strategic Brand Solutions, based in Mumbai, is a leading player in the Indian influencer landscape, collaborating with premium brands and influencers to deliver exceptional results. Now a part of YKONE, Barcode is expanding its global reach and redefining the influencer landscape on an international scale. We are committed to making brands not just seen but felt worldwide through forward-thinking strategies and market insights.

Position Summary
We are looking for a Creative Strategist who can transform client briefs and brand objectives into strong, insight-led creative strategies and campaign ideas.
The ideal candidate will have a strong understanding of influencer marketing, social media, content trends, and digital culture, along with the ability to develop creative concepts, campaign narratives, and strategic decks.




The role will also involve working closely with internal teams and reviewing content to ensure that scripts and videos are aligned with the campaign strategy, brand guidelines, and client requirements.

Roles & Responsibilities
Develop creative strategies based on client briefs, brand objectives, target audiences, and campaign requirements.
Conceptualise cutting-edge and culturally relevant ideas for influencer marketing and digital campaigns.
Develop creative strategy decks, campaign presentations, pitch decks, and content recommendations.
Create campaign narratives, communication territories, content pillars, hooks, and content formats.
Translate brand objectives and consumer insights into clear and engaging creative ideas.
Work closely with Brand Solutions, Client Servicing, Influencer Marketing, Talent, and Creative teams.
Identify the right content formats, platforms, and creator approaches for different campaign objectives.
Research social media trends, creator trends, pop culture, and emerging content formats.
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📌 Creative Strategist (Mumbai)
🏢 Barcode Entertainment: Strategic Brand Solutions
📍 Mumbai