Social Media Manager

Location: Girgoan,Charni Road,Mumbai

Department: Marketing & Communications

Experience: 4 to 6 Years

Industry Preference: Healthcare, Hospital, Pharma, Wellness, Healthcare Marketing

Role & Responsibilities:

We are looking for a energetic and creative Social Media Manager to lead and manage the end-to-end social media presence of our hospital. The ideal candidate will be responsible for content strategy, campaign planning, stakeholder coordination, content creation, social media publishing, community management, and performance optimization across digital platforms. This role requires a strong blend of creativity, analytical thinking, and project management skills.

Key Responsibilities:

Social Media Strategy & Planning

- Develop and execute monthly and quarterly social media plans aligned with organizational goals.
- Create and manage content calendars across Instagram, Facebook, LinkedIn, YouTube, and emerging platforms.
- Identify content opportunities around healthcare awareness, doctor expertise, patient education, services, and hospital initiatives.

Content Creation & Stakeholder Management

- Create engaging social media content including reels, videos, carousels, captions, blogs, and awareness campaigns.
- Coordinate with doctors, clinical teams, and internal stakeholders for content planning and approvals.
- Translate complex medical information into simple, patient-friendly content.

Campaign Execution

- Plan and execute social media campaigns for awareness programs, service launches, doctor profiling, patient stories, and hospital milestones.
- Work closely with creative agencies, designers, and videographers to ensure timely content delivery.
- Manage end-to-end production, including scripting, shoot coordination, editing, and publishing.

Community Management & ORM

- Monitor and respond to comments, messages, and online mentions.




- Ensure prompt resolution of patient queries and escalation of concerns when required.
- Maintain positive brand reputation across digital channels.

Analytics & Performance Optimization

- Track KPIs such as reach, engagement, follower growth, video views, watch time, website traffic, and conversions.
- Generate monthly performance reports and actionable insights.
- Continuously optimize content strategy based on performance data and audience behavior.

Desired Candidate Profile Must Have

- 4 to 6 years of experience in Social Media Marketing, Digital Marketing, or Content Marketing.
- Strong understanding of Instagram, Facebook, LinkedIn, YouTube, and social media trends.
- Excellent content writing, storytelling, and communication skills.
- Experience in planning and managing digital campaigns.
- Hands-on experience with Meta Business Suite, Google Analytics (GA4), and social media analytics tools.
- Strong project management and stakeholder management skills.

Preferred
- Experience in Healthcare, Hospital, Pharma, Wellness, or Healthcare Communication.
- Basic understanding of video production, reels, and content shoots.
- Experience working with doctors, healthcare professionals, or healthcare brands.

Key Skills Social Media Marketing, Content Strategy, Digital Marketing, Content Creation, Instagram Marketing, Facebook Marketing, LinkedIn Marketing, YouTube Marketing, Meta Business Suite, Google Analytics, Campaign Management, ORM, Community Management, Healthcare Marketing, Content Writing, Video Marketing, Agency Management, Brand Communication.

Education

- Bachelor's degree in Marketing, Mass Communication, Journalism, Digital Marketing, or a related field.
- Relevant certifications in Digital Marketing or Social Media Marketing will be an added advantage.

Interested candidates can connect on (phone hidden) and share their resume Thanks & Regards,

Veena P Yadav

HR Team

M.(phone hidden)

Mail Us at:[email protected]

📌 Social Media Manager (Mumbai)
🏢 Sir Hn Reliance Foundation Hospital
📍 Mumbai