Company: Airline Prep School (ALPS)

Location: Mumbai — On-Site

Employment Type: Full-Time

Department: Marketing & Digital Media

Experience: 1–3 years preferred

About Airline Prep SchoolAirline Prep School (ALPS) is a leading aviation training institute offering specialised training and preparation for aspiring pilots and cabin crew. Our programs cover CPL Ground Classes, Pilot Cadet Exam Preparation, Radio Telephony, Simulator Training, ATPL, Type Rating, Psychometry & COMPASS Test Preparation, and Cabin Crew Training.

We are looking for a creative, driven and digitally savvy Social Media Executive to take ownership of ALPS's social media presence and help build a strong, recognisable and engaging digital brand.

Role OverviewThe Social Media Executive will be responsible for the day-to-day management, creative development and organic growth of ALPS across social media platforms, including:

- Instagram
- YouTube
- Facebook
- LinkedIn
- Other relevant digital platforms

The role will involve content strategy, content creation, social media management, Ad creatives, Reels/short-form videos, audience engagement, trend research and performance analysis. The ideal candidate should be someone who understands that social media is more than simply posting content — it is about building a brand, growing an audience and generating meaningful engagement and enquiries.

Key Responsibilities1.

Social Media

Strategy &

• Management

- Develop and execute social media strategies for ALPS across Instagram, YouTube, Facebook and LinkedIn.
- Plan and maintain weekly and monthly content calendars.
- Manage the complete social media publishing cycle from ideation to execution.
- Maintain consistency in ALPS's brand identity, communication and visual style.
- Identify opportunities to increase organic reach, engagement and audience growth.
- Stay updated with platform changes, algorithms, formats and emerging content trends.

2.

Content

Ideation &

• Creation
- Generate fresh, creative and relevant content ideas for aspiring pilots, aviation students and cabin crew aspirants.
- Develop content around:
- Aviation careers
- Pilot training
- CPL & • DGCA preparation

- Pilot Cadet Programs
- Aviation industry updates
- Student success stories
- Faculty expertise
- Classroom activities
- Seminars and events
- Student experiences
- ALPS courses and facilities
- Create engaging hooks, captions, CTAs and short-form scripts.
- Convert common student questions and aviation topics into engaging social media content.

3. Reels & • Video Content
- Conceptualise, plan and execute Instagram Reels and YouTube Shorts.
- Participate in and adapt relevant social media trends to the aviation/education space.
- Coordinate and/or independently handle basic video shoots at the ALPS premises.




- Work with video editors where required and ensure content is delivered on schedule.
- Develop recurring content series that can build audience familiarity and engagement.

4.

Ad Creative

Development
- Develop creative concepts for ALPS's paid advertising campaigns.
- Create and coordinate static creatives, carousels, Reels, videos and other advertising formats.
- Develop strong hooks, headlines, CTAs and visual concepts for lead-generation campaigns.
- Work closely with the performance marketing team to understand campaign objectives and create relevant creatives.
- Analyse creative performance and suggest new concepts based on results.
- Continuously test different creative angles, formats and messaging.

5.

Organic

GrowthA major responsibility of this role will be to grow ALPS's social media presence organically.

This includes

- Increasing relevant followers and audience reach.
- Improving engagement and interaction.
- Developing content strategies around high-performing formats.
- Identifying opportunities for collaborations and cross-promotion.
- Leveraging trends while maintaining ALPS's professional aviation brand image.
- Building an active and relevant aviation-focused community.
- Improving overall visibility and brand recall of ALPS.

6. Community Management
- Monitor comments, DMs, mentions and audience interactions.
- Respond to relevant social media queries professionally.
- Identify potential student enquiries generated through social media.
- Coordinate genuine enquiries with the admissions/team.
- Monitor audience sentiment and frequently asked questions.
- Maintain a professional and positive digital presence for ALPS.

7. Platform-Specific ContentThe candidate should understand that every platform has a different audience and content behaviour. They will be expected to adapt content for:

Instagram: Reels, Stories, Carousels, Posts and engagement-focused content

YouTube: Shorts, educational videos, interviews and long-form content

Facebook: Community-focused content, videos, updates and promotional content

LinkedIn: Professional, educational, aviation-industry and institutional content

- Analytics & Performance
- Track social media performance regularly.
- Monitor:
- Reach
- Impressions
- Engagement
- Followers
- Video views
- Watch time
- Profile visits
- Shares and saves
- Leads/enquiries




- Identify top-performing and underperforming content.
- Use data to improve future content strategy.
- Prepare regular social media performance reports.

Required Skills
- Strong understanding of Instagram, YouTube, Facebook and LinkedIn.
- Excellent content ideation and copywriting skills.
- Strong understanding of Reels and short-form video.
- Good understanding of social media trends and algorithms.
- Creative eye for visual content.
- Ability to write strong hooks, captions and CTAs.
- Basic understanding of paid advertising creatives.
- Strong communication and coordination skills.
- Good organisational and time-management skills.
- Ability to work independently and take ownership of projects.

Preferred SkillsExperience with the following will be an advantage:
- Canva
- CapCut / VN / Adobe Premiere Pro
- Photoshop
- Meta Business Suite
- Meta Ads Manager
- YouTube Studio
- LinkedIn analytics
- Basic photography and videography
- AI-based content creation tools
- Social media scheduling and analytics tools

Candidate ProfileWe are looking for someone who is:

Creative — constantly looking for new content ideas and formats.

Proactive — someone who takes ownership rather than waiting for instructions.

Trend-Aware — understands what is working on social media and knows how to adapt trends appropriately.

Performance-Minded — understands reach, engagement, watch time, conversions and creative performance.

A Solid Communicator — able to communicate effectively with students, faculty and the internal team.

Hands-On — comfortable planning, shooting, creating, coordinating and publishing content.

Growth-Oriented — focused on continuously improving ALPS's digital presence.

Key Performance Indicators (KPIs)Performance will primarily be evaluated on:

- Organic social media growth.
- Increase in relevant followers and audience reach.
- Engagement rate and audience interaction.
- Reels and video performance.
- Quality and consistency of content.
- Number and quality of creative concepts generated.
- Performance of advertising creatives.
- Consistency in content calendar execution.
- Social-media-generated enquiries.
- Overall improvement in ALPS's digital brand presence.

ImportantThis is an on-site role based in Mumbai. The candidate should be comfortable working from the ALPS premises and participating in regular content shoots, student interactions, classroom/event coverage and other on-ground content activities.

How to ApplyInterested candidates should share their CV along with a portfolio or examples of social media work, Reels, ad creatives, campaigns or other digital content they have created.

Candidates with a robust portfolio and demonstrated ability to grow social media accounts will be preferred.

📌 SOCIAL MEDIA EXECUTIVE (Mumbai)
🏢 Airline Prep School
📍 Mumbai