Role Overview:
Key Responsibilities:
Plan and execute result-oriented digital marketing campaigns to drive admissions and brand awareness.
Manage and grow social media platforms (Instagram, Facebook, etc.) with engaging and child-friendly content such as posts, reels, and stories.
Run and optimize paid campaigns (Google Ads & Meta Ads) focusing on lead generation and conversions.
Develop content strategies highlighting school activities, events, student achievements, and unique offerings.
Improve website visibility through SEO strategies and ensure updated, relevant content.
Track campaign performance, analyze data, and generate insightful reports to improve ROI.
Manage online listings, reviews, and brand reputation across platforms.
Coordinate with internal teams for photoshoots, events, and content creation.
Stay updated with the latest trends in digital marketing, especially in the education sector.

⸻

Required Skills & Qualifications:




Basic to intermediate knowledge of SEO, SEM, and social media marketing.
Hands-on experience with Google Ads and Meta Ads Manager.
Solid content creation skills with a creative and storytelling approach.
Understanding of parent psychology and education marketing is a plus.
Analytical mindset with the ability to optimize campaigns based on data.
Excellent communication and coordination skills.
Basic knowledge of MS Office and digital tools.

Key Performance Indicators (KPIs):
Number of qualified admission leads generated
Cost per lead (CPL) and campaign ROI
Social media engagement and growth
Website traffic and conversion rates

Job Types: Full time, Part time

Pay: ₹8,000.00 - ₹20,000.00 per month

Expected hours: 5 per week

Work Location: In person

📌 Digital Marketing Assistant Bhopal
🏢 Fortune Educare
📍 Bhopal