Campaign Management
Build, launch and manage Meta ad campaigns across the full funnel — TOF, MOF and BOF
Structure campaigns correctly with CBO, proper audience segmentation and clean naming conventions
Monitor daily performance and make data-driven optimisation decisions
Manage ad creative testing — develop hypotheses, run A/B tests, kill losers quick

Creative & Content
Brief the creative team on ad formats, hooks and copy angles based on performance data
Write ad copy and captions for paid and organic posts
Identify winning creatives and brief iterations — different hooks, overlays, CTAs

Analytics & Reporting
Own weekly performance reporting — ROAS, CTR, CPM, cost per purchase, frequency
Use Shopify and Meta Ads Manager data together to understand the full picture




Identify trends, flag issues early, and come with solutions not just observations

Growth & Strategy
Research competitor brands and ad strategies — stay ahead of what's working in the D2C jewellery space
Suggest and test current audience strategies, creatives and campaign structures
Support festival and seasonal campaign planning (Diwali, Navratri, Valentine's Day, wedding season)

Pay: ₹10,235.11 - ₹36,072.19 per month

Application Question(s):
Worked with a fashion/jewellery brand before?

Work Location: Hybrid remote in Thane, Maharashtra (Thane)

📌 Performance Marketing Executive Thane
🏢 Shvetah Accessories
📍 Thane