Job description

Roles and Responsibilities
Run day to day social media and search engine optimization audits to ensure best practices are being used
Create and monitor Google Ads marketing campaigns and coordinate with the graphics team to create engaging display ads
Campaign management on Google, Bing & FB, LinkedIn including campaign optimization as per CTR and CPL goals CTR (click through rate) CPL (cost per lead)
Develop digital media strategies aligned with the company's business goals
Budget monitoring, Ad copy optimization, search query analysis, negative keyword identification
Measure and create performance reports of all digital marketing campaigns and assess against goals (ROI and KPIs)
Identify trends and insights and optimize spend and performance based on the insights
Brainstorm recent and creative growth strategies through digital marketing

Educational Experience:
Bachelors or masters degree in marketing or a related field
Proven working experience in digital marketing,



particularly within the industry
Experience in optimizing landing pages and user funnels
Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
Experience with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints

Pay: ₹30,000.00 - ₹40,000.00 per month

Perks:
Cell phone reimbursement
Food provided
Health insurance
Leave encashment
Paid sick time
Paid time off
Provident Fund

Ability to commute/relocate:
Chandigarh, Chandigarh: Reliably commute or planning to relocate before starting work (required)

Education:
Bachelor's (required)

Experience:
Digital marketing: 3 years (required)
total work: 3 years (required)

Work Location: In person

📌 Digital Marketing Executive Chandigarh
🏢 Mango Grove Hotel
📍 Chandigarh