Product Strategy & Ownership
Own and drive the product roadmap for the Salesforce-based Dealer Management System (DMS).
Align the platform with MRF Paints’ dealer network, distribution strategy, and growth goals.
Identify prospects to leverage AI and automation to improve dealer productivity and channel performance.

AI-Driven Automation & Intelligence

Lead implementation of intelligent capabilities such as:
AI-based lead and contractor/project prioritization
Automated dealer and retailer engagement workflows
Predictive replenishment and inventory recommendations
Intelligent complaint & service case routing
AI-powered demand forecasting & stock optimization
Chatbots & virtual assistants for dealer and customer support
Smart scheme recommendations & pricing guidance

Dealer & Sales Lifecycle Transformation

Design and optimize workflows across:
Dealer onboarding & performance management
Distributor & retailer sales workflows
Order capture, fulfillment & credit management
Contractor & project tracking
Claims, complaints & service resolution




Loyalty & engagement programs

Stakeholder & Delivery Management
Work with sales, distribution, supply chain, finance, and service teams to gather requirements.
Translate business needs into user stories, functional specifications, and AI-enabled features.
Drive end-to-end delivery including design, development, testing, UAT, and go-live.
Coordinate with implementation partners, Salesforce teams, AI specialists, and integration teams.
Ensure seamless integration with ERP, finance, logistics, inventory, and distributor systems.

Analytics & Performance Monitoring
Define KPIs and dashboards for dealer performance, secondary sales, and scheme effectiveness.
Monitor automation performance using Salesforce analytics and AI insights.
Drive data quality, governance, and actionable reporting.

Adoption & Change Management
Lead data migration and change management initiatives.
Conduct

📌 Executive Crm Chennai (India)
🏢 MRF Corp
📍 India