Role Overview

This role focuses on performance ad thinking across formats like statics, carousels, memes, and

short-form videos. You will work on creative strategy and ad ideation for a kids' D2C brand — not

video production or social media management.

Key Responsibilities
Research high-performing ads and competitor creatives in kids, parenting, and D2C categories
Identify storytelling patterns, emotional hooks, and formats that resonate with Indian parents
Generate ad concepts and messaging angles across awareness, consideration, and

conversion stages
Write sharp creative briefs — hooks, formats, angles — that designers and editors can execute

directly
Build structured creative testing batches across statics, carousels, reels, and short-form video
Analyse CTR, ROAS, and conversion data to understand what's working and what to kill
Brief UGC creators, mom influencers, and educator partners for authentic content
Own the content calendar across launches, festive campaigns, school season, and gifting





moments
Understand how creatives impact CTR, conversions, and repeat purchase

Requirements:
Robust interest in ads, brand creatives, and what makes people click and buy
Valuable visual understanding — premium vs viral vs mass-market aesthetics
Ability to identify patterns in ads and articulate why they work
Emotional understanding of the Indian parent — what builds trust, urgency, and love for a kids'

brand
Basic knowledge of Meta / Instagram ads and the D2C funnel
Clear thinking and structured idea presentation — you brief well, you communicate well
Comfortable working quick, testing often, and iterating without losing brand consistency

If you're curious about why parents click, trust, and buy for their children — this role is for you.

Pay: ₹18,437.00 - ₹50,699.03 per month

Work Location: In person

📌 Content Strategist Noida
🏢 WishLuck
📍 Noida