We have thousands of customers who have bought from us and gone quiet. Your job is to bring them back — systematically, intelligently, and repeatedly. You will own our repeat purchase rate and be directly accountable for growing it. If you've built loyalty programs, reactivation campaigns, or lifecycle flows that actually moved a metric, this role was written for you.
WHAT YOU WILL OWN
Design and own a loyalty or VIP framework that incentivises repeat orders — not just discounts
Segment the customer base by value, frequency, and recency and treat each segment differently
Run A/B tests on messaging, timing, and offers — and act on the data, not hunches
Own a repeat purchase rate KPI — you report on it weekly and you own the number
WHAT WE NEED FROM YOU
3+ years in retention marketing, lifecycle,
or CRM roles — ideally at an e-commerce company
Hands-on with tools like Klaviyo, WebEngage, MoEngage, or similar — not just awareness
Robust understanding of RFM (Recency, Frequency, Monetary) segmentation
Analytical — you can read a cohort chart, understand churn curves, and spot patterns
You write copy that gets responses, not copy that gets ignored
WHAT THIS IS NOT
A role for someone who just manages newsletters — this is strategy + execution
A supporting role — you will lead retention as a function, not assist someone else