About QI Spine

QI Spine is India’s leading chain of specialized non-surgical spine care clinics focused on treating back, neck, and joint problems through evidence-based care, AI-powered diagnostics, and advanced technology.

Role Overview

As a Performance Marketing Manager, you will lead QI Spine’s patient acquisition engine by scaling digital marketing efforts across paid channels and driving qualified leads for clinic visits. This is a high-impact role requiring robust analytical rigor, hands-on campaign management expertise, and a performance-first mindset.

You will own end-to-end planning, execution, optimization, budget management, and ROI reporting across all digital performance initiatives.

Key Responsibilities

Paid Performance Marketing
Manage and scale performance marketing campaigns across Google Ads (Search, Display, PMax), Meta Ads, YouTube, and programmatic platforms:
Drive qualified patient leads and optimize campaigns for maximum conversion efficiency
Plan and manage campaign budgets while ensuring optimal channel allocation and ROI





Campaign Optimization & Analytics
Track and optimize key performance metrics including CPA, CPL, ROAS, CTR, and conversion rates:
Conduct daily performance monitoring and campaign optimization to improve efficiency and scale
Build data-driven insights and reporting dashboards for leadership review

A/B Testing & Growth Experiments
Execute structured A/B testing across creatives, landing pages, audience cohorts, bidding strategies, and geographies
Continuously experiment with current growth opportunities to improve conversion performance

Creative & Conversion Collaboration
Work closely with content, design, and medical teams to develop high-converting ad creatives and landing pages
Ensure all digital assets are conversion-focused, patient-friendly, and aligned with brand communication

Local SEO & Integrated Marketing
Optimize Google My Business (GMB) profiles, local SEO initiatives, and online rep

📌 Performance Marketing Head Kurla (India)
🏢 Qi Spine Clinic
📍 India