Bhavya Classes Digital is seeking a Marketing Manager who will play a pivotal role in expanding our student base. In this IC (individuals contribution) role, the individual will need to develop persuasive value propositions, build cohesive GTM(go to market ) plans to drive growth, and work cross-functionally to ensure success in our marketing efforts.

Key Responsibilities:
Go-to-Market Plans
Develop and implement 360° marketing plans for recent product (course) launches leveraging Performance Print, Flyers, etc.
Work cross-functionally across Category, Product, Academic and internal Marketing teams to align GTM strategies with business objectives and consumer needs.
Experiment with creative ideas to generate organic traffic and deliver high quality leads.
Value Proposition Development
Create and articulate explicit, compelling value propositions for our courses and offerings.
Work closely with Category, Product, and Faculty to understand course features and benefits, and translate them into customer-centric messaging.




Cross-Functional Collaboration:Drive communication & alignment with relevant stakeholders on marketing plans & timelines.
Campaign Management and Performance Tracking
Monitor business trends and adapt campaigns based on spikes & dips in sales.
Track and analyze campaign metrics, providing actionable insights and recommendations.
Market Understanding
Develop a strong understanding of student needs, preferences, and behaviors.
Use data-driven insights to inform strategy and enhance marketing effectiveness.
Stay abreast of competitions’ offerings and marketing tactics.

Skills:
Proven track record of building GTM plans & scaling customer bases from 1 to 10 through multi-channel marketing campaigns.
Robust problem-solving abilities and a results-oriented mindset.
Exceptional analytical skills - using insights to shape marketing strategies.
Ability to multitask effectively while being highly organised in a fast-pace

📌 Digital Marketing Assistant Rajendra Nagar (India)
🏢 Bhavya Technologies
📍 India