We are looking for a results-driven Digital Marketing Executive to enhance the digital footprint of Yes Yes Roofs.
KEY RESPONSIBILITIES
Social Media Management: Develop and execute content strategies for Instagram, Facebook, and LinkedIn. Focus on visual storytelling by showcasing site progress, completed projects (like Pergolas and PEB warehouses), and client testimonials.
Performance Marketing: Execute and optimize Google Ads and Meta Ads campaigns specifically targeted at architects, builders, and commercial property owners to generate high-quality B2B leads.
Content Creation: Collaborate with site supervisors and drone teams to capture high-quality project footage. Write engaging copy for technical brochures, blogs, and social media posts that explain the advantages of steel over conventional concrete.
Analytics: Monitor and report on the performance of all digital marketing campaigns using Google Analytics and Search Console, adjusting strategies based on ROI.
REQUIRED SKILLS & QUALIFICATIONS
Experience: At least 2 years in a dedicated digital marketing role (experience in the construction, real estate, or manufacturing sector is highly preferred).
Certification: Must hold a recognized qualified certification in Digital Marketing (e.g., Google, Hubspot, or equivalent).
Technical Proficiency: Solid hands-on experience with Meta Business Suite, Google Ads Manager, and SEO tools (SEMrush, Ahrefs, or similar).
Creative Aptitude: Basic knowledge of graphic design tools (Canva/Adobe Spark) and video editing software for social media reels.
Communication: Excellent written and verbal communication skills in English and Malayalam to effectively communicate technical concepts to a diverse audience.