Responsibilities:
Plan and execute digital marketing campaigns on Meta (Facebook/Instagram) and Google Ads
Manage and optimize paid campaigns to increase user acquisition and engagement
Run and optimize app install campaigns
Identify, onboard, and manage influencers and partnerships
Analyze campaign performance (ROI, CAC, conversions) and continuously optimize
Develop growth strategies to improve user retention and user activity
Work closely with product and tech teams to improve user experience
Experiment with recent marketing channels and strategies
Requirements:
Minimum 1+ year experience in digital marketing
Experience running app install campaigns on Meta and Google Ads
Solid understanding of performance marketing and analytics
Experience in influencer marketing or partnerships is a plus
Ability to analyze data and make data-driven decisions
Basic understanding of mobile apps / startup environment
Self-driven and result-oriented mindset
Nice to Have:
Experience in app marketing or user acquisition
Knowledge of analytics tools (Google Analytics, Firebase, AppsFlyer, etc.)
Experience working in startups
What We Offer:
Opportunity to work on a quick-growing mobile platform
High ownership and growth opportunities
Performance-based incentives
Pay: ₹15,000.00 - ₹25,000.00 per month
Advantages:
Flexible schedule
Paid sick time
Paid time off