JOB DESCRIPTIONPosition: SEO & Google Ads ExecutiveDepartment: Digital Marketing

Experience: 1–3 Years

Location: Noida

Employment Type: Full time

Industry: Finance / Forex / Digital Services

About the RoleWe are looking for a performance-driven SEO & Google Ads Executive who can manage and optimize organic search visibility and paid Google campaigns. The ideal candidate should have hands-on experience in SEO, Google Ads, keyword research, campaign optimization, analytics, and lead generation, preferably within the finance, trading, or service-based industry.

Key ResponsibilitiesSEO

- Develop and execute on-page and off-page SEO strategies to improve organic rankings and website visibility.
- Conduct comprehensive keyword research, competitor analysis, and search intent analysis.
- Optimize website content, meta titles, descriptions, headings, URLs, internal linking, and other on-page elements.
- Monitor keyword rankings, organic traffic, CTR, backlinks, and overall SEO performance.
- Identify and resolve basic technical SEO issues including indexing, crawlability, page speed, broken links, and mobile optimization.
- Develop and execute effective link-building and off-page SEO strategies.
- Coordinate with content and development teams for SEO implementation.
- Prepare regular SEO performance reports and recommend improvements.

Google Ads / PPC
- Plan, create, manage, and optimize Google Search, Display, and Performance Max campaigns as applicable.
- Conduct keyword research and develop relevant keyword, ad copy, and audience strategies.
- Manage campaign budgets, bids, targeting, negative keywords, and conversion tracking.
- Continuously optimize campaigns to improve CTR, CPC, CPL, conversion rate, and ROAS.
- Conduct A/B testing of ad copies, landing pages,



keywords, and campaign structures.
- Monitor campaign performance and identify opportunities for scaling.
- Set up and monitor Google Ads conversion tracking and Google Analytics.
- Analyze search terms and competitor activity to improve campaign performance.
- Ensure campaigns follow applicable Google Ads policies and relevant industry requirements.

Required Skills
- Strong understanding of SEO, SEM, PPC, and Google Ads.
- Hands-on experience with Google Ads Manager and Google Analytics/GA4.
- Knowledge of Google Search Console and keyword research tools.
- Understanding of technical, on-page, and off-page SEO.
- Strong analytical and data interpretation skills.
- Knowledge of conversion tracking, UTM parameters, and campaign attribution.
- Ability to work with content, design, and development teams.
- Strong understanding of lead-generation and performance marketing metrics.

Preferred
- Experience in Forex, Financial Services, FinTech, Trading, or other regulated industries.
- Familiarity with financial/trading-related advertising policies and compliance requirements.
- Experience managing lead-generation campaigns with measurable acquisition targets.

Key Performance Indicators (KPIs)
- Improvement in organic rankings and qualified organic traffic.
- Lead generation and conversion rate.
- Google Ads CPL, CPC, CTR, and ROAS.
- Campaign efficiency and budget utilization.
- Website traffic and landing-page performance.
- Overall SEO and paid acquisition growth.

What We Offer
- Professional and growth-oriented work environment.
- Opportunity to work on SEO and performance marketing campaigns.
- Learning and development opportunities.
- Competitive compensation based on experience and performance.

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📌 SEO & Google Ads Executive (Noida)
🏢 dolphin infra
📍 Noida