Position: Assistant Manager-CRM & Loyalty

Location: Bangalore

Total Experience: 4-6 years

Role Overview
This role is about owning the full customer journey—from acquiring users to retaining and reactivating them—using data and marketing automation.
You’ll use tools like Salesforce to create personalized, cross-channel campaigns (email, SMS, push, WhatsApp) that drive revenue and engagement.
It involves analysing customer behaviour (cohorts, segmentation) and continuously improving campaigns through testing and insights.
You’ll also align marketing efforts with product launches and business goals through structured campaign planning (GTM).
A key part of the role is building loyalty programs and partnerships to increase repeat usage and customer lifetime value.
You’ll track performance metrics like retention, ROI, and LTV, and optimize strategies based on data.
Overall, it’s a mix of growth marketing, CRM strategy, analytics, and execution across teams.

Key Responsibilities

CRM & Lifecycle
Own end-to-end lifecycle strategy across acquisition, activation, retention,



and reactivation.
Drive segmentation, cohort analysis, personalization, and automated journeys aligned to revenue KPIs.
Build and manage GTM campaign calendars aligned with product launches and business priorities.
Develop cohort-led engagement strategies to improve retention and customer lifetime value.

Salesforce Marketing Cloud (Hands-on with campaign execution)
Manage implementation and daily operations on Salesforce Marketing Cloud and understanding of Salesforces data cloud pertaining to business needs.
Work on building cohorts specific to business goals
Plan and execute automated cross-channel campaigns (Email, SMS, Push, WhatsApp).
Establish campaign measurement, attribution models, and performance tracking dashboards.
Ensure seamless integration across CRM, product, sales, and analytics systems.

Brand Strategy & Campaign Execution
Translate brand strategy into lifecycle and CRM-led campaign

📌 Assistant Manager CRM and Loyalty (Bengaluru)
🏢 Ample
📍 Bengaluru