Role Overview

We are looking for an AVP – Brand (Content Focused) to own the planning, production and execution of content across key consumer touchpoints.

This is a hands-on, delivery-oriented role for someone who knows how to take a content plan from brief to final output, coordinate multiple internal and external stakeholders, and ensure a consistent volume of high-quality content is shipped on time.

The role will work closely with the growth team and leadership to translate the brand direction into content across social media, app, WhatsApp, packaging and other consumer-facing channels. A significant part of the role will also involve managing shoots, creators, freelancers and external production partners.

This is not a traditional Creative Director role. While strong creative judgement is key, success in this position will be defined primarily by the ability to run a disciplined content engine and deliver consistently.

Key Responsibilities

Content Planning & Execution

Own and manage the monthly content calendar across social media, app, WhatsApp,



packaging and other relevant brand channels.
Translate the content plan into clear briefs, timelines and deliverables for internal and external teams.
Coordinate assets from briefing through production, review and final delivery.
Ensure content is delivered consistently and within agreed timelines.
Maintain visibility on work in progress, dependencies and upcoming content requirements.

Content Production & Vendor Management

Manage a network of freelance editors, photographers, designers, production partners and shoot crews.
Write clear creative and production briefs and ensure external partners understand the expected output.
Review creative work and provide actionable feedback on quality, brand fit and execution.
Manage production costs and work towards maintaining an efficient cost per asset without compromising output quality.
Build a reliable production workflow capable of supporting a consistent vol

📌 Content Planning (Pune)
🏢 HireVedaX
📍 Pune