Education

Graduate or Postgraduate in Marketing

Company

www.plabsventures.com

Experience

7 to 10 Years from Mumbai

Job Task Role

Conduct campaign and account audits during client onboarding.
Set up and structure accounts on Google Ads, Meta, LinkedIn, and other platforms.
Implement standardized naming conventions for consistency.
Develop and implement data-driven campaign strategies aligned with business goals.
Research target audiences and platform suitability.
Create media plans using client data, competitor insights, and industry trends.
Launch and manage multi-platform ad campaigns with structured targeting and budgeting.
Optimize for key metrics like CTR, CPA, and ROAS.

Our detailed job task role is listed here. For any candidate, expecting to be interviewed, reading through this is mandatory for an interview

Key Success Metrics

Improvement in KPIs such as ROAS, CPA, and CTR.
Effi cient budget allocation across platforms.
Increase in client retention through performance-driven strategies.
Optimization of conversion tracking and data accuracy.

Key Skills





Expertise in Google Ads, Meta Ads, LinkedIn Ads, and Native Advertising.
Be able to understand data visualization, or be keen to learn tools such as GA4, Looker Studio
Strong understanding of bid strategies, audience segmentation, and campaign optimization.
Excellent communication skills—both written and verbal.
Ability to analyze campaign performance data and generate actionable insights.
Experience in conversion tracking, troubleshooting pixel/tag issues, and improving attribution models.
Ability to work with cross-functional teams to align marketing strategies with business goals.
Robust project management skills, with the ability to handle multiple accounts and campaigns.

Key Behavioural Traits

Analytical disposition – Ability to derive insights from data and optimize campaigns eff ectively.
Go-getter – Proactive in identifying and implementing growth opportunities.
Self-starter – Takes initiat

📌 Manager- Paid Ads (India)
🏢 P.Labs Ventures
📍 India