We are seeking an experienced and result-oriented Senior sales officer to lead and manage the company's sales and marketing operations in the HORECA (Hotels, Restaurants, Cafs) segment.
Key Responsibilities
- Develop and implement sales and marketing strategies to drive business growth in the HORECA segment.
- Identify new business opportunities and build long-term relationships with hotels, restaurants, cafs, and institutional clients.
- Manage key accounts and ensure high levels of customer satisfaction.
- Coordinate with operations, service, and logistics teams to ensure smooth order execution.
- Represent the company at client meetings, exhibitions, and industry events.
- Ensure achievement of monthly, quarterly,
and annual sales targets.
Requirements:
- 5+ years of experience in Sales/Business Development, preferably in the HORECA, hospitality, FMCG, coffee equipment, or food service industry.
- Proven experience in leading sales teams and driving business growth.
- Excellent communication, negotiation, and leadership skills.
- Strong understanding of sales planning, marketing strategies, and key account management.
- Ability to build and maintain robust client relationships.
- Willingness to travel for client meetings and business development.