Role: Assistant Manager, Social/Digital marketing

Location: Delhi NCR

The ideal candidate will have a solid grasp of social media trends, brand storytelling, and platform-specific content strategies.

Key responsibilities:
Develop and execute digital marketing strategies across social media platforms.
Manage end-to-end social media channels, including content planning, copywriting, scheduling, monitoring, and performance reporting.
Create compelling, on-brand content tailored to platform-specific formats and audience segments across LinkedIn, Instagram, X (formerly Twitter), Facebook, and YouTube.
Collaborate with internal teams and creative partners to maintain brand consistency in messaging, tone, and visual identity.
Lead the development of cutting-edge content formats — including reels, carousels, live sessions, and interactive features — to drive engagement.




Use data and analytics tools to track engagement, define audience insights, and refine content strategies and posting schedules.
Stay updated on evolving platform algorithms, social media trends, current tools/technologies and competitor activity to ensure strategy relevance.
Manage community engagement, ensuring timely and appropriate responses across platforms to enhance user experience and brand affinity.

Additional skills
Plan and execute paid digital campaigns (LinkedIn, Meta, Google Ads), with a focus on RoI-driven performance and optimization.
Align social media efforts with SEO, website goals, and landing page strategies for cohesive digital impact.
ORM tracking via listening tools such as Meltwater, Sprinklr, Brandwatch

📌 Am Social Media Content Writer/ Digital Marketer Delhi
🏢 Skywings Advisors
📍 Delhi