- Strategic Planning & Execution: Develop and implement annual/quarterly marketing plans tailored to the zone to achieve revenue and profitability goals. This includes launching current diagnostic tests/profiles and expanding the service footprint.
- Brand Management & Promotion: Ensure brand consistency across all consumer touchpoints, including organizing health camps, CMEs (Continuing Medical Education), webinars, and trade shows.
- Market Research & Analysis: Monitor competitor pricing, new diagnostic trends, and patient behavior to refine strategies.
- Team Leadership: Lead, mentor, and train regional/area marketing teams to ensure effective, data-driven execution of campaigns.
- Experience: Requires minimum 3+ years in marketing, with specific experience in diagnostics, healthcare, or medical services.
- 10% hike will be provided on previous salary (salary slips of previous organisation is must).