Description
A. Trade Marketing & Retail Excellence
Own the annual Trade Marketing strategy and calendar, aligned to business priorities, brand strategy, product launches, scheme calendars and regional market prospects.
Develop the retail visibility strategy across Retail, Experience Centres and other relevant channels, including POSM, in-shop branding, display systems, outdoor branding and retail experience assets.
Define differentiated retail interventions by outlet/customer segment and ensure the POSM mix reflects priority categories, recent launches and premiumization objectives.
Drive deployment and compliance of retail assets through the sales network; identify gaps through market visits, audits and data and close them with explicit action plans.
Develop scalable retail toolkits and standards that improve counter share, shelf/display presence, shopper navigation and brand consistency.
Partner with Sales to identify high-potential outlets and markets where focused trade interventions can unlock incremental throughput, visibility or premium mix.

B.



Experience Centres & Strategic Partner Activation
Build and manage an engagement calendar for Legrand’s Experience Centres (Studios/ ZIPs)
Improve the overall customer and shopper experience through displays, demonstrations, experiences, launch programs and partner-specific activations.
Develop programs that support incremental sales, lead generation, conversion and premiumization
Create post-activation measurement frameworks linking activity to sales uplift, leads/funnel movement, conversion and partner performance.

C. Experiential Marketing, BTL & Influencer Engagement
Own the BTL and experiential activation calendar across electricians, retailers, architects, dealers and other relevant influencers/decision-makers.
Develop concepts and execution frameworks for retailer meets, electrician engagement, product demonstrations, roadshows, consumer experiences, launches and other field activations.

📌 Group Manager Mumbai (India)
🏢 Legrand
📍 India