Drive solid brand salience, reputation, and positive media visibility across portfolio brands
Deliver high-quality, consistent earned media outcomes aligned with marketing priorities
Enable end-to-end influencer and celebrity management, improving effectiveness and cost efficiency
Strengthen brand equity metrics through structured PR measurement and impact linkage
Ensure rapid and effective crisis mitigation, safeguarding brand trust and reputation
Customer Service
Partner with Marketing, Corporate Communications, and Leadership teams to deliver aligned narratives
Build and manage strong relationships with media, influencers, celebrities, and PR ecosystem partners
Support leadership visibility and thought leadership agendas
Ensure seamless alignment between brand communication and corporate reputation priorities
Manage complex stakeholder ecosystems across internal and external interfaces.
Internal Processes
Lead integrated PR strategy and execution across brands, including campaigns, launches, and always-on storytelling
Oversee and drive performance of external agencies and partners
Establish robust crisis management frameworks,
including emerging risks in the digital and social landscape
Drive PR measurement systems to track effectiveness and link to brand metrics
Ensure financial and operational governance across PR, influencer, and celebrity spends
Enable strong integration of PR with digital and corporate communication strategies
Innovation and Learning
Develop understanding of business, category dynamics, and evolving media landscape
Stay ahead of emerging trends such as digital-first narratives and reputation risks
Strengthen cross-functional collaboration, particularly with corporate communication teams
Critical success factors (Key requirement) for the Role?
MBA in Communication/media, PR or related course with 8+ years of Brand PR experience
Attention to detail and execution excellence.
Good communication skills and stakeholder management capabilities
Mandatory Language Requirements (spoken) : English (Expert)
Desirable success factors for the Role?
Good experience within the consumer goods industry, marketing (brand/category/Innovation) domain knowledge and an understanding of its challenges and opportunities