This position is open to Female candidates only.

What You’ll Own

1. Creative Growth Strategy

Own the creative strategy for Fizzy Goblet across organic social and paid digital.

Understand performance data including CTR, CAC, ROAS, watch time, hook rate and creative fatigue, and translate these insights into new creative ideas.

Work closely with the Growth/Performance team to understand which products, messages, hooks and formats are performing and decide what content needs to be created next.

Build a continuous pipeline of creative testing rather than relying only on large campaigns.

2. Content Engine

Ensure there is a consistent flow of fresh content going live every week across:

Instagram Reels

Meta ads

UGC

Product videos

Styling content

Founder-led content

Statics

Carousels

Campaign assets

Influencer/creator content

Trend-led reactive content

Develop concepts, hooks, scripts, references and shoot-ready briefs.

Find ways to turn every shoot into multiple pieces of usable performance and organic content.

3. Shoots & Creative Production

Own the content production calendar.

Plan and execute small, agile shoots as well as larger brand campaigns.

Work with photographers, videographers, models, creators, stylists and freelancers as required.

Ensure ideas move quickly from concept → brief → shoot → edit → live.

4. Team Management

Manage and mentor a small team of content creators/designers/editors.

Allocate work clearly, set timelines and ensure output is delivered.

Build a culture of experimentation, speed and creative ownership.

5. Brand

Protect and evolve the Fizzy Goblet visual and verbal identity.

Understand fashion, culture,



internet behaviour and what is happening creatively across India and globally.

Ensure performance content still feels unmistakably Fizzy Goblet.

Develop strong launch ideas around new products, collections, collaborations, celebrities and cultural moments.

What We’re Looking For

Has 5–8 years of relevant experience in a strong D2C, fashion, beauty, lifestyle or consumer brand.

Is deeply familiar with Instagram, Meta and short-form video.

Understands what makes digital creative perform.

Can interpret performance data without needing to personally operate the ad account.

Has excellent visual taste and strong brand instincts.

Is constantly discovering new creators, formats, trends and content ideas.

Can write strong hooks and briefs.

Is comfortable organising and executing shoots.

Can manage a small creative team.

Moves fast and enjoys testing ideas rather than endlessly perfecting presentations.

Understands that beautiful content and commercially effective content are not mutually exclusive.

Takes complete ownership and closes loops.

What Success Looks Like

You should be able to answer these questions every Monday:

What worked last week?

What didn’t?

What are we testing next?

What are we shooting this week?

What new creatives will Growth receive?

Key measures of success will include:

Volume and quality of new creative tests

Percentage of creatives becoming successful paid assets

Improvement in creative performance

Consistency of content production

Organic content performance

Speed from idea to execution

Successful recent product launches

- Quality and effectiveness of the internal creative team

📌 Senior Manager - Brand, Content & Creative (Noida)
🏢 Fizzy Goblet
📍 Noida